Continuing in its tradition of spreading health, wellness and goodness, among communities across the country, the team behind Union Assurance (UA) corporate social responsibility (CSR) initiatives were able to close out 2015 having influenced countless lives for the better.
In 2015, with the support of the Public Health Department of the Colombo Municipal Council and the Public Health Inspector, UA organised 60 programmes to increase awareness regarding thalassemia and 20 programmes to spread awareness regarding dengue. Special programmes targeting schools were also conducted and in order to increase awareness among school children the ‘Dengone’, a video game that provides information in a fun and enjoyable manner was developed in 2014.
During the year 2015, the company launched ‘Union Manushyathwaya’, in order to consolidate all community outreach programmes and conduct them in a more organised and effective manner.
To coincide with this launch, UA conducted nine diabetes screening camps as part of an islandwide campaign to raise awareness and prevent the spread of this debilitating disease. The programme reached over 200,000 people through direct interactions and distribution of pamphlets.
“We are pleased to have been able to achieve some success through our CSR programmes in 2015. However, there is more to be done and our aim is to continue the work we have started with increased vigour,” US Director/Chief Executive Officer Dirk Pereira stated.
“We greatly appreciate the support we are receiving from a private organisation in the country to solve the pressing health concerns of today. Union Assurance is an exemplary organisation. I hope that, through Union Manushyathwaya, Union Assurance will be able to do more to help the communities of the country,” stated Colombo Municipal Council Public Health Department Chief Medical Officer Dr. Ruwan Wijeyamuni.
“Union Assurance has been a partner in the battle against thalassemia for a long time. It cannot be expressed adequately how great the impact of these initiatives have been. I wish for them the best and hope that they continue to provide their invaluable support in the future in a greater way,” expressed National Thalassemia Centre Kurunegala Child Specialist Dr. J.M. Nilam.
UA looks at creating a healthier and secure community in line with its overall ethos of building partnerships with its customers that is based on the delivery of transparency, respectfulness and convenience. The company will continue to deliver on its promise of trust, with more programmes designed to foster healthier communities in the future. These efforts will be further strengthened under the banner of Union Manushyathwaya.