Nolimit, ‘the choice of every Sri Lankan’ and the country’s biggest fashion chain, launched its new brand - Pink Elephant -  which embodies Sri Lankan identity and tradition with a collection of fashion clothing, accessories, footwear, homeware, stationery and souvenirs. 

Now available at all Nolimit and Glitz showrooms islandwide, this new brand ushers in an exciting experiences for shoppers who are proud of the local tradition delivered in a modern and contemporary manner. 

The Pink Elephant brand appeals to men, women and children and is designed with an eclectic approach. It caters to Sri Lankans who love celebrate their Sri Lankan identity and by nature of its traditional ethos, also attract foreigners looking for local flavour in souvenirs.

Commenting on the Pink Elephant brand, Nolimit and Glitz Manager Marketing Raneez Sheriff said, “The unveiling of our latest brand, Pink Elephant, opens a new era in the fashion retail sector in Sri Lanka, because our new collection reflects the heritage and culture of Sri Lanka. By devising the entire range of lifestyle and luxury needs to reflect our local richness, we are championing our tradition and taking this to the world. We are proud to be Sri Lankan and we are declaring this in our Pink Elephant collection. We are confident that it will appeal to both locals and foreigners because of its distinctive variety and appeal.”

Nolimit, along with Glitz is the most pioneering fashion chain in the country, which strives to provide an empowering fashion experience for its customers. The company’s approach to feature high-quality fashion brands enables it to cater to diverse customer needs in different segments as also to offer a wide selection. The company is constantly engaged in improving its product offerings and this new brand launch is one more embodiment of how Nolimit is leading the fashion retail sector in Sri Lanka.