Wire Group launches Intel Wire strategic intelligence business unit

First row from left: Intel Wire Business Unit Head Kavinthan Shanmugarajah, Associate Director Research and Intelligence Pavani Dharmarathna and Associate Lead Strategic Intelligence and Content Joseph Thavaraja

Second row from left: Assistant Manager Mohammed Safraz, Associate Sanjana Thanthreege and Senior Analyst Tharindu Prasad

• Introduces AI-powered reputation and trust intelligence from Sri Lanka to world
• Appoints Kavinthan Shamugarajah as Business Unit Head

Wire Communications Consultancy Holdings Group (WCCG) has launched a strategic intelligence business unit, Intel Wire, to provide specialised risk advisory and reputation management services for corporations, the Sri Lankan communications and reputation management advisory consultation firm said. 

The new unit introduces a proprietary Crisis Intelligence and Reputation Advisory Framework designed to help organisations anticipate operational threats and manage stakeholder sentiment in real time. 

At the helm of this specialised analytical capability is Associate Director Research and Intelligence Kavinthan Shamugarajah, who brings over 20 years of robust experience in research, strategic intelligence and communications advisory. 

He leads the Intel Wire team, a highly specialised seasoned professionals explicitly skilled in deep-dive research, sentiment monitoring and data interpretation. Together, the team combines localised analytical expertise with advanced risk mapping to translate intricate, multi-layered data streams into clear, actionable intelligence for corporate leadership.

The launch comes as the local and multinational firms face the growing challenges from high-velocity digital narratives that spread rapidly across disparate digital communities, traditional news outlets and social platforms before leadership teams can effectively intervene.

The industry experts note that conventional corporate reputation management often fails to capture subtle nuances of fragmented communication ecosystems, leaving organisations exposed to sudden shifts in public perception. Intel Wire aims to address this vulnerability by shifting the focus from raw data gathering to structured, actionable intelligence. The firm will work closely with leading research companies helping organisations and their reputational trust currency.

“In today’s environment, reputation is shaped in real time, often before organisations are even aware of an issue,” Wire Group Chairperson Ashan Kumar said in a statement, noting that the framework is built to enable faster risk anticipation and protect long-term stakeholder trust.

In addition to risk mitigation, the unit will provide broader corporate intelligence capabilities to support executive decision-making.

“What organisations need today is not just information but clarity,” said Shamugarajah. 

“We go beyond conversations and translate complex information into actionable intelligence.”

The expansion builds on WCCG’s 15-year footprint in strategic public relations and crisis advisory, marking a shift toward sophisticated, insights-driven intelligence models designed for enterprises, consultancies and ventures operating within the world’s most complex and high-growth economies.