WEBXPAY’s rebrand turns every transaction into greater value

WEBXPAY, the payments partner trusted by more than 5,000 Sri Lankan merchants, launches a complete brand transformation centred on a single organising symbol, The Multiplier. 

The mark shows two converging shapes, an Outbound Arrow and an Inbound Arrow, meeting in a hexagonal Wealth Core. Together they distil what WEBXPAY has delivered since 2015: help businesses send money, receive money and multiply its value through speed, reach and intelligence.

Executive Chairman Thilak Piyadigama explains that the rebrand is neither cosmetic nor incremental. “We set out to make digital transactions feel as natural as breathing. The Multiplier condenses nine years of progress into one unmistakable emblem and a roadmap that will keep compounding opportunity for merchants, consumers and public institutions alike.”

The change arrives as Sri Lanka’s digital-payments market looks beyond gateway basics to integrated ecosystems. WEBXPAY’s stack already spans XGATEWAY for e-commerce APIs, XPOS for paperless card and QR acceptance, XSPLIT for instant credit-card instalment plans, XQR for LankaQR and partner wallets, XPAYLINK for remote payment links, XSUPPLIER for supply-chain finance, XCOLLECTOR for field collections and the emerging XSETRA lifestyle app. 

All services deliver T+1 settlements, operate under ISO 27001 and PCI DSS compliance and benefit from AI-driven onboarding that helps merchants partner with WEBXPAY and start accepting and sending payments in minutes.

The Multiplier does more than unify the portfolio. It also establishes a modular architecture for what comes next. Each facet of the Wealth Core is reserved for future products—analytics, lending and expanded foreign-currency pay-outs—ensuring that growth adds clarity rather than clutter. Internally, every team now measures its work against the three-word mantra that underpins the icon: Send. Receive. Multiply. Engineering protects the Wealth Core’s uptime, product managers refine the Outbound and Inbound journeys, and customer-success teams track how quickly users feel the difference.

For merchants, the clearest benefit remains liquidity. T+1 settlement across rupee and foreign currency rails keeps working capital in motion, while real-time dashboards give owners instant visibility of inflows and outflows. Consumers experience the same reliability at checkout, whether paying with a card online, tapping a phone in-store or scanning a QR code at a kiosk. For public agencies, automated compliance and data-sovereign processing offer transparency and peace of mind.

Early market feedback is promising. Banking partners have reaffirmed support for WEBXPAY’s next-phase roadmap, and several national retailers have begun upgrading to the latest XPOS devices to take advantage of the refreshed software experience. Investors view the disciplined brand architecture as evidence that WEBXPAY can scale responsibly without splintering its identity—a common pitfall for fast-growing fintechs.

Although proudly rooted on the island, the team is explicit about its horizon. “Sri Lanka will always be home,” Piyadigama adds, “but opportunity today is inherently regional. Our job is to remove the frictions that keep our merchants small and our consumers waiting. This launch is the foundation for faster cycles, richer data and partnerships that let every transaction do more work for everyone involved.”

The updated experience is now live across webxpay.com, the merchant portal and the XSETRA mobile app. Businesses and individuals eager to discover how they can send, receive and multiply value are invited to visit the website and explore the next stage of WEBXPAY’s journey.