Velvet celebrates value of women across the island

Velvet, Sri Lanka’s leading beauty soap brand, is now giving you the opportunity to celebrate and appreciate the women in your life.
A woman’s softer side is often reflected in her everyday acts, in the gentleness, love and compassion that she exudes as she balances being a mother, a wife, a daughter, a sister and a friend.  Velvet’s fragrant soaps embody the essence of softness and bring out the best in you – to celebrate women who do the same, Velvet is launching the ‘Liyaka Mahima’ initiative to shine a light on the countless women across Sri Lanka whose acts of love and tenderness often go unnoticed. 

The initiative launched on the International Women’s Day will run as an islandwide activation until March 14 giving people across Sri Lanka the chance to share their appreciation and admiration for the women in their lives. The Velvet team will visit 42 towns across Sri Lanka in the Western Province, Eastern, Southern and celebrating the softer sides of caring and inspirational women.

To participate in the initiative, all you have to do is call the hotline on 9900 or connect with the Velvet Facebook site and share your story about a special woman in your life, whose love, gentleness, thoughtfulness have made a lasting impact on you.  A total of 100 stories will be randomly selected and rewarded with an array of cash prizes and gifts for the nominee and nominator.

These appreciations will be aired on national radio, seen on television and showcased on newspapers in the coming weeks.  
Velvet soaps are available in a range of fragrances including Rose & Pomegranate for youthful skin, Milk & Almond for nourished skin and Sandalwood & Venivel for radiant skin. The range also includes Kohombo & Aloe for clear skin and Purple Lotus & Lavender for glowing skin, Water Lily & Sea Minerals for rejuvenated skin and the latest introduction Honey & Yoghurt for moisturized skin. 

Commenting on the initiative, Hemas Consumer Brands Senior Brand Manager Anushka Sabanayagam stated, “We are delighted to launch this initiative to celebrate Sri Lankan women from all walks of life, who continuously make a difference in the lives of their loved ones. Velvet soaps have won the hearts of local consumers across the island and we hope that this initiative will give them the opportunity to strengthen their connection with the Velvet brand. This initiative will also enable us to give back to the women of our country and reward them for everything they do for their families, colleagues, neighbours and friends.”

The Velvet range of beauty soaps is 100 percent locally manufactured and was launched in Sri Lanka 10 years ago. The brand is dedicated to meeting local consumer preferences and answers the need in the market for a soap bar that makes consumer’s look and feel their very best. With its rich heritage and commitment to excellence, Velvet remains a truly local product that is developed, manufactured and marketed according to the highest global standards.