Union Assurance wins Second Celent Model Insurer Award

Union Assurance has been recognised as a Model Insurer for Customer Experience at the Celent Model Insurer Awards 2026, setting a global benchmark for the Life Insurance industry and showcasing leadership in technology-driven transformation.

Widely regarded as one of the insurance industry’s most respected recognitions, the annual Model Insurer Awards by Celent, a global research and advisory firm for the financial services industry, recognise insurance carriers for outstanding technology initiatives that demonstrate clear business impact, innovation, and technology or implementation excellence.

The recognition was awarded for Union Assurance’s Connected Life Initiative, a transformative programme delivering a seamless, end-to-end digital experience across the customer lifecycle. It spans insurance education, purchase, underwriting, servicing, and claims, alongside integrated wellness solutions that support customer well-being. 

Powered by the Union Assurance Clicklife App, Sri Lanka’s first and most comprehensive digital Life Insurance ecosystem, the initiative is redefining how customers access, manage, and engage with Life Insurance empowering them to better protect what matters most.

The programme integrates co-banking data prefill, a digital medical results exchange platform, and automated underwriting to deliver near-instant protection with zero physical paperwork. 

Customers benefit from 24/7 self-service supported by agent-assisted digital channels and can submit claims in under two minutes, with real-time tracking at every step. Extending beyond transactions, the initiative also introduces Clicklife Suwamaga+, an AI-powered wellness ecosystem offering nutrition tracking, activity monitoring, gamified health challenges, and CSR-linked health awareness, extending the role of financial protection seamlessly into customers’ everyday lives.

 “The Model Insurer Awards recognise how insurers are leveraging technology to fundamentally transform the insurance experience,” says Keith Raymond, Principal Analyst at Celent. “The Union Assurance Connected LifeInitiative is a standout example – demonstrating how best in class innovation is transforming Life Insurance through a digital customer experience.”

Commenting on the award, Senath Jayatilake, Director and Chief Executive Officer at Union Assurance, said, “We are honoured to receive this recognition for a second time, joining an elite group of global insurers that have earned the Celent Model Insurer award more than once. As the only Sri Lankan insurer ever recognised on this global stage, and now the only one to be recognised twice, this achievement reflects the strength of our capabilities measured against the very best in the world. 

Having first been recognised in 2020 for transforming our core technology, and now in 2026 for transforming the customer experience, we have shown consistent excellence across the full arc of digital transformation. I commend our team for their dedication in consistently raising the bar, and reaffirm our commitment to shaping a more connected, accessible and customer centric insurance experience for all Sri Lankans.”