Understanding strategic value of listing on CSE

Colombo Stock Exchange (CSE) Listing Division Vice President Kanishka Munasinghe outlined the strategic value of listing on a stock exchange, detailing the role of the Listing Division, followed by the benefits for companies, broader economic impact and essential considerations entities must assess before going public.

What is the role of the Listing Division at the CSE?

The Listing Division of the CSE supports both potential and existing listed companies in raising debt and equity capital through a diverse range of products. The division’s role includes reviewing applications from prospective issuers and granting approval to those that meet the required criteria and comply with the applicable rules for listing on the CSE, whilst positioning the CSE as the most preferred platform for further capital raising by the listed companies. The Listings Division also strives to grant approvals within the stipulated timelines, provided all documentation is submitted in compliance with the listing rules.

In reviewing the initial listing applications of both potential and existing listed companies, the Listing Division ensures that such companies have adhered to the applicable Rules of the CSE and CSE Listing Framework, which maintain transparency and adequacy of disclosures made in offer documents (i.e. prospectus, introductory document and circular to shareholders).

The CSE’s review process also includes an in-depth analysis of the potential issuer’s financial performance in the present operating history and a financial analysis conducted for a pre-defined future period. All listing applications are reviewed by a dedicated listing review committee comprising several members of the CSE’s senior management, who are responsible for granting approval for listings.

Overall, the entire review process carried out by the CSE ensures that the potential issuer conducts an initial public offering (IPO) and the existing issuers carry out further issues of securities, in line with the rules, regulations and procedures of the CSE.

In addition to the above, the CSE Listing Division also:

• Advises listed companies, potential issuers and investment banks on listing of securities and application of the CSE Listing Rules/Listing Framework.
• Contributes to formulation of policies and rules applicable to listed companies.
• Supports implementation of strategic initiatives which are of importance to listed companies and potential issuers.
• Performs related system entries to enable listing of securities.

Could you elaborate on the key advantages a company can unlock by accessing the capital market through listing on the CSE?

Listing allows companies to raise capital by issuing shares to the public through an IPO or further issue of shares, which encapsulate benefits not typically seen in traditional methods of funding such as borrowing. This helps companies in diversifying their funding avenues for various purposes.

The funds raised through IPOs can be used for purposes such as debt settlement, which in turn helps companies manage their gearing and debt exposure and strengthens the balance sheet. The funds raised through a stock exchange can also be utilised for expansion and new business opportunities. Additionally, funds raised through an IPO can be used for any purpose without restrictions, provided the companies operate within the prevailing regulatory and legal parameters.

Listing typically requires companies to comply with corporate governance rules and regulations, which can improve transparency and accountability of a company. This, in turn, allows the company to attract strategic investors who may be looking to invest with a strong profile and sound governance practices.

Furthermore, listing provides companies with a greater opportunity for value creation and price discovery through secondary market trading. It also enhances corporate visibility and recognition, while improving the overall profile of the company in terms of business, systems, processes and employment.

How does listing on a stock exchange contribute to broader economic development?

Listing allows companies to raise capital by offering shares to the public, which can be used for expansion, research and development or new business opportunities. Such capital injection fuels economic growth by enabling companies to invest in infrastructure, technology and job creation.

Listing attracts not only domestic investors but also foreign investors, allowing foreign funds to flow into the local market, where such inflows are pivotal for economic growth as it helps fuel local businesses.

Listing on a stock exchange requires companies to adhere to strict corporate governance and disclosure regulations, promoting transparency and accountability. This increases transparency and builds trust among investors and encourages long-term investment in the economy.

Listed companies and their new business ventures enable the creation of new job opportunities in various sectors, contributing to a larger and more skilled workforce. This helps address unemployment issues and leads to improved living standards for the population.

What key factors should a company take into account before listing?

• Financial stability of company: A company intending to list should review its financial statements to assess profitability, asset value and debt levels with a view to meet the predefined listing criteria of the stock exchange. Such a review should primarily focus on consistent revenue growth, profitability and asset valuation.
• *Market conditions and investor sentiment: It is essential that a company thoroughly assesses market conditions to determine the right time to launch an IPO. In doing so, the company should have a clear understanding of investor sentiment, industry outlook and other relevant factors.
• IPO pricing and valuation: A company should determine a fair IPO price that reflects its true value and attracts investor interest. Various valuation techniques can be used to arrive at an appropriate price.
• Existing financial, legal or governance issues: Prior to listing, a company should carefully examine any prevailing/potential financial, legal or governance issues that may adversely impact the success of the IPO or sustainability of the business in a listed environment. This assessment will help the company achieve a smooth listing process.
• Corporate governance and management: A strong corporate governance structure builds trust and transparency with investors. Before listing, a company should have a clear plan on how it intends to comply with the corporate governance practices prescribed by the exchange.
• Rules and regulations of exchange: Before listing, a company must have a clear understanding of the rules, regulations and procedures it must comply at the time of listing as well as those applicable on a continuous basis along with the applicable enforcement action. Such understanding will help companies reap the benefits of listing without any interruptions and limitations.
• Shareholder considerations: A company should analyse its existing ownership structure to understand who holds shares and their potential impact. It should also assess how shareholding may be diluted through an offer for sale or offer for subscription, while ensuring compliance with the applicable minimum public holding requirements.