UK-Based Global Banking and Finance Awards recognises Janashakthi Life

JXG Group Chief Information Officer K.V Kuganathan

Janashakthi Insurance Director/CEO Ravi Liyanage

• Janashakthi Life recognised for digital transformation in Sri Lanka  

Janashakthi Life, Sri Lanka’s fastest-growing life insurance provider in the first quarter of 2025 and a subsidiary of JXG (Janashakthi Group), has been named the Best Life Insurance Company for Digital Transformation – Sri Lanka 2025 by the prestigious UK-Based Global Banking and Finance Awards, a recognition that reinforces the company’s leadership in digital innovation and its commitment to delivering cutting-edge insurance solutions tailored to the evolving needs of the customers.

This accolade celebrates Janashakthi Life’s strategic and sustained efforts to transform its operations, elevate customer experiences and drive industry-wide change through the integration of emerging technologies. 

Janashakthi Insurance Director/CEO Ravi Liyanage stated, “This recognition reaffirms our commitment to purpose-driven innovation. Through transformative technologies and an agile mindset, we have reshaped how life insurance is delivered and experienced, bringing faster, smarter and more intuitive solutions to our customers. Trust is at the heart of our digital journey and we ensure data privacy, compliance and uphold the highest standards of technology governance.”

The company’s transformation journey includes the successful deployment of a next-generation digital Agent Virtual Office, robotic process automation (RPA) in underwriting and claims management, the launch of a seamless digital customer portal and the integration of AI-driven product recommendation tools for life insurance prospects. These initiatives have enabled Janashakthi to deliver services with greater speed, accuracy and convenience.

The digital-first approach has led to significant improvements in customer engagement, with features such as digital onboarding, real-time policy servicing and personalised communication. Customers now benefit from 24/7/365 access to all customer service-related activities such as customer onboarding, policy information, quicker claims processing, maturity processing and many other service-related activities. The best-in-class Janashakthi Customer App serves as the key interface for this digital transformation.

Internally, the company has empowered its agents and teams through mobile-enabled sales tools and real-time dashboards, which facilitate remote advisory services. Workflow automation, digital knowledge hubs and integrated CRM systems have enhanced productivity, collaboration and responsiveness across the organisation. 

“We’ve created an ecosystem where digital tools serve both our customers and our people,” noted JXG (Janashakthi Group) Group Chief Information Officer K.V. Kuganathan. 

“This transformation has made us more responsive, data-driven and swift to fulfil evolving expectations of the digital-savvy modern consumers.”