TSIA advocates for market fairness, consumer choice amid rising protectionist calls

The Tile and Sanitaryware Importers Association (TSIA) has responded with its opinion to the Mirror Business article under the heading ‘Rocell decries unfair competition as imports rise’, published on June 19, 2025. 

The TSIA urges a more balanced and inclusive discussion on trade and market regulation—emphasising that protectionist measures risk harming consumers, small businesses and long-term industry innovation. 

“Unfair competition is not about imports – it’s about a lack of fair market access for all,” said a TSIA spokesperson. 

“Protectionist policies have, for years, restricted consumer choice, propped up prices and hindered innovation in the domestic market.” 

End consumer is paying price 

Sri Lankan consumers face some of the highest prices in the region for ceramic and sanitaryware products. This is largely due to limited competition and high import tariffs that artificially shield the local manufacturers from the need to innovate or maintain globally competitive pricing. 

The TSIA argues that the recent uptick in imports is a reflection of genuine consumer demand for a broader selection of products—especially modern, design-forward options that may not be readily available from the local producers. 

“Consumers should not be forced to accept fewer choices or outdated designs, simply to protect domestic monopolies,” said the TSIA. 

“The 60 percent increase in imports Rocell decries is, in fact, a sign of pent-up demand in the market that has long been underserved.” 

Collaboration over complaints 

The TSIA also disputes the notion that the importers are “undermining” the local industry. Many members of the association maintain collaborative relationships with local retailers, builders and even manufacturers—providing access to the latest global trends, designs and technologies. 

“We are not anti-local industry. We believe in coexistence and healthy competition. What we oppose is policy manipulation that favours one or two large players at the expense of everyone else in the ecosystem,” said the TSIA. 

A call for transparency and policy reform 

The association is calling on the policymakers to move away from ad hoc protectionist interventions and instead adopt a transparent, rules-based approach to trade that reflects global best practices. This includes conducting proper impact assessments before introducing or extending anti-dumping duties and creating an open forum where the voices of the importers, end consumers and small businesses are equally heard. 

“Sri Lanka needs a modern, resilient construction sector—and that includes a level playing field where quality, affordability and innovation win the day, not political influence or market consolidation,” the TSIA emphasised. 

As the country moves towards economic recovery, the TSIA urges the government to prioritise consumer welfare, fair pricing and open market principles—ensuring that both local producers and importers can thrive in a competitive, transparent environment.