Sri Lanka’s untapped potential A British travel writer’s perspective on a nation rebounding with rich experiences

By Nishel Fernando

A recent media convention hosted by the British Guild of Travel Writers (BGTW) in Sri Lanka has cast a renewed spotlight on the island nation’s immense tourism potential, with leading UK journalists lauding its diverse offerings, unparalleled hospitality, and the resilient spirit of its people. The 10-day immersive tour, designed to generate high-level publicity in the UK market, appears to have profoundly impacted its participants, including the award-nominated broadcaster, journalist, and podcaster, Shebs Alom.

Alom, a 2024 BGTW Broadcaster of the Year Finalist, shared his experiences, painting a vivid picture of a country that exceeded all expectations. His journey, which spanned the length and breadth of the island from the northern plains of Jaffna to the southern coastline, was curated around three core themes: Heritage & Culture, Adventure & Nature, and The Road Less Travelled.

“I can honestly say it was one of the most enriching experiences of my life,” Alom stated, emphasizing the immediate and lasting impression made by the warmth and generosity of the Sri Lankan people. “The hospitality was second to none. I was made to feel welcome and thoroughly looked after everywhere I went.”

This sentiment of genuine welcome laid the foundation for a deeper exploration of the nation’s multifaceted identity. Alom was struck by the unique character of each region he visited. 

“Every city, every village had its own unique rhythm and soul with a blend of culture, colour, and character that made me want to dive deeper into Sri Lanka’s layered history,” he remarked, citing his visit to Jaffna as a moment that ignited a profound curiosity to understand the stories behind the city. For many international travellers, Sri Lanka is synonymous with wildlife, and Alom’s encounters did not disappoint. He described the “privilege” of witnessing elephants in their natural habitat, recounting the unforgettable moment an entire herd crossed the road directly in front of his group. The wildlife narrative continued at Wilpattu National Park, where he experienced a trifecta of rare sightings.

 “I was the only journalist in the group who managed to capture a front-on photo of [a leopard], which felt like such a privilege,” he enthused. His luck continued with not one, but two separate sightings of a sloth bear, the second of which he described as surreally “posing for my camera.”

The iconic Sigiriya rock fortress provided another pinnacle experience. “Reaching the top, the panoramic view took my breath away,” Alom recalled, adding a touch of serendipity to the moment. “Just as we made it back down, it started to rain, as if the sky was giving us its blessing. Those are the kinds of moments that make travel truly special.”

Beyond the well-trodden tourist path, it was the authentic, immersive experiences that left a lasting mark. A visit to a remote village near Wilpattu for a traditional lunch with a local family stood out. “What made it memorable was eating with our hands, and really embracing the spirit and local traditions,” Alom noted, highlighting a key desire of modern travellers for genuine connection.

The culinary journey was another unexpected highlight. “And the food... wow. I was overwhelmed, in the best way,” he admitted. “The textures, the flavours, the variety, and the creativity in every dish had my mouth watering at every meal.” Alom candidly confessed his preconceived notion that the cuisine would be limited, a misconception that was swiftly and deliciously corrected. As a Muslim traveller, he was particularly impressed by the widespread availability of halal food, which he said “made the whole experience even more inclusive and enjoyable.”

Reflecting on his comprehensive tour, Alom concluded with a powerful endorsement. “If I’m honest, I don’t have a single negative thing to say,” he asserted. He acknowledged the immense challenges Sri Lanka has overcome, from past conflict and the 2004 tsunami to the recent global pandemic and economic hardships. “But, what shines through is the country’s resilience, its beauty, and its heart. I came away feeling inspired, grateful, and wanting to return.”