SLIM recognises Ambassadors of Sales in Sri Lanka

Prof. Dewasiri Jayantha

Enoch Perera

Dr. Dilhan Jayatilleke

Channa Jayasinghe

Chamil Wickremasinghe

Anil Meegahage

National Sales Awards (NSA) 2025, organised by the Sri Lanka Institute of Marketing (SLIM), recognised the exceptional talent and performance among the dedicated sales professionals in Sri Lanka, marking its Grand Finale recently. 

This year’s theme for the NSA is ‘Ambassadors of Sales’, under the tagline of ‘The Force Behind the Figures’ because sales are not merely about generating record-breaking numbers but celebrate excellence, professionalism as well as leadership.

SLIM President Prof. Dewasiri N. Jayantha reiterated, “Among the received 1,200 entries, we observed that there is a growing female participation, which we find inspiring, as this is a much-respected platform that gives visibility among the dynamic sales professionals beyond the boardroom or work colleagues.” 

Vice President Events and Sustainability Enoch Perera said, “This sales award is not merely a flamboyant ceremony but an inspiring effort for both existing and aspiring sales professionals to participate and further develop their careers.

Vice President Education and Research Dr. Dilhan Sampath Jayatilleke highlighted that SLIM NSA has been officially endorsed by the Industry and Entrepreneurship Development Ministry for its significant contribution towards “strengthening SMEs, enhancing entrepreneurship and achieving the objectives of the National SME Development Strategy Framework,” creating an opportunity with a national significance. 

Speaking on this year’s NSA, Project Chair Channa Jayasinghe stated, “The transparency and legacy of the NSA by SLIM has been an immense opportunity in solidifying sales professionals’ career growth throughout these years. NSA’s credibility has been further solidifying this year in receiving over 1,200 entries.” 

The judging process is conducted in a meticulously structured manner by an esteemed panel of industry experts, reinforcing the dedication of SLIM as the apex body in marketing by recognising the utmost dedicated and genuine professionals in Sri Lanka’s sales sector. 

NSA 2025 Head of Jury Anil Kumara Meegahage added, “Genuine sales excellence involves creating meaningful value for the clients in understanding their strategic needs while maintaining ethical practices as well as cultivating lasting corporate partnerships.”

Chief Executive Officer Chamil Wickremasinghe reiterated that SLIM NSA hold utmost recognition as the impact is not only career defining but also being a prestigious platform that forges the seal of excellence not only among the sales professionals but also among marketing and business communities, including human resource and leadership teams.