SLIM-Mastercard elevate Sri Lankan brands on global stage

Mastercard and SLIM leadership teams officially unveil their partnership for 2025 Brand Excellence Awards

The Sri Lanka Institute of Marketing (SLIM) announced a strategic collaboration with Mastercard. 

This association marks a bold step forward in supporting Sri Lanka’s business ecosystem through brand and payment innovation. By combining the credibility and influence of SLIM Brand Excellence with Mastercard’s technological leadership, this collaboration aims to unlock new levels of value for enterprises across sectors.

Recognised among the country’s most prestigious platforms for celebrating marketing excellence, SLIM Brand Excellence has a rich history of honouring Sri Lanka’s most impactful brands and supporting innovation and economic transformation.

SLIM President Prof. Dewasiri N. Jayantha said, “With Mastercard joining as a key partner, we are reinforcing our mission to elevate Sri Lankan brands to global standards while supporting economic transformation through brand leadership.”

SLIM Vice President Events and Sustainability Enoch Perera said, “This association reflects our intent to keep evolving and aligning with partners who share our belief in long-term value creation and responsible business growth.”

SLIM Senior Vice President Education and Research Dr. Dilhan Sampath Jayatilleke said, “With Mastercard, we aim to bring data, research and global best practices closer to Sri Lankan brand custodians.”

Project Chair Kaushala Amarasekara said, “This partnership further enhances the stature of Brand Excellence by associating with a globally respected brand like Mastercard.”

SLIM CEO Chamil Wickramasinghe said, “Mastercard’s involvement adds strategic value, credibility and international perspective to Brand Excellence 2025 as we continue to support the growth of resilient, competitive Sri Lankan brands.”

Mastercard Country Manager Sri Lanka and Maldives Sandun Hapugoda said, “By combining Mastercard’s global technology leadership with SLIM’s deep-rooted influence in the marketing community, this collaboration aims to unlock new value for enterprises and help them thrive in an increasingly digital and competitive economy.”