SLASSCOM launches Global Industry Ambassador Programme

• To champion Sri Lanka’s IT-BPM excellence worldwide

The Sri Lanka Association for Software Services Companies (SLASSCOM) officially launched its Industry Ambassador Programme, a pioneering initiative designed to build strategic bridges with global markets and open new avenues for Sri Lanka’s thriving knowledge and innovation sector.

This programme appointed, as the first cohort, six distinguished professionals as official industry ambassadors to represent Sri Lanka’s IT-BPM excellence across key global markets that include the United States, United Kingdom, Australia and the UAE.

Representing SLASSCOM in the UK and UAE, Eric Selvadurai is a seasoned professional in IT and BPM, currently Chairman of Veracity Group and Managing Partner at Aistra, with a leadership history at WNS Global Services and Hays PLC. 

In the USA, SLASSCOM is represented by Aruna Abeyakoon, Senior Director at Scientific Games and an active member of the Sri Lanka-America Chamber of Commerce. He is joined by Roshan Paiva of Atlassian, a software engineering expert with past roles at DocuSign and Cirrent and Chandika Mendis, a veteran tech advisor specialising in generative AI and digital twins and former EVP at Virtusa. 

In Australia, SLASSCOM’s representation includes Peter Wijeyaratne, a tech industry leader with over 20 years of cross-sector experience and Shehan Wijetilaka, a digital transformation strategist whose career spans IBM, Telstra and Virtusa, also serving on Sri Lanka’s Personal Data Protection Authority.

“Our ambassadors—accomplished professionals living abroad—will represent us in key markets. They will carry forward the story of Sri Lanka’s Island of Ingenuity—championing our creativity, talent and resilience—while also serving as vital conduits for market intelligence, helping our companies align with global trends and opportunities,” said SLASSCOM Chairman Nishan Mendis.

The initiative is part of SLASSCOM’s broader vision to position Sri Lanka as a leading destination for digital innovation and high-value services, leveraging its deep pool of world-class talent, entrepreneurial energy and growing start-up ecosystem.