Prime Group’s legacy in real estate featured in Kotler’s Essential of Modern Marketing

At the Launch of Kotler’s Essentials of Modern Marketing, Sri Lanka Edition, Sandamini Perera, Co-founder and Co-Chairperson, Prime Group, Prof. Nalin Abeysekara, Professor, Open University of Sri Lanka; Nalaka Kaluwewa, Secretary, Ministry of Education, Denzil Perera, Founder and CEO, Deyo Brand Consultancy and National Representative, Kotler Impact, Sri Lanka and Maldives, and Premalal Brahmanage, Co-founder and Co-Chairman, Prime Group

Real estate company Prime Group has been honoured as the only real estate brand to be featured in the first-ever Sri Lanka edition of ‘Essentials of Modern Marketing (EOMM)’ by globally renowned father of Modern Marketing, Prof. Philip Kotler. 

The distinction raises Prime Group’s marketing strategies to global case study status, positioning the company as an international benchmark for real estate marketing excellence.The inclusionpositions Prime Group among an elite circle of brands shaping the nation’s economic and creative future.

The recognition coincides with Prime Group celebrating three decades of industry leadership, built on pioneering marketing approaches that have consistently raised the bar rather than following industry conventions. 

The strategic consistency in brand positioning and innovative market leadership has distinguished Prime Group throughout its 30-year journey. The inclusion also showcases the trust and credibility the brand has built. Now, through the special Sri Lanka edition, the Prime Group story is taught to the world.

Sandamini Perera, Co-Chairperson, Prime Group said, “To be recognised by Prof. Philip Kotler in this landmark publication is a special honour and proves the strength of our brand. 

Featured in Kotler’s globally respected marketing publication is considered one of the highest endorsements a brand can achieve. The recognition emphasizes Prime Group’s dedicated commitment to innovation, customer-centricity, and brand leadership in shaping how Sri Lankans live and investwith a special highlight on the decades of trust earned from satisfied customers”. With a legacy of over 30 years, a portfolio of more than 45 completed apartment projects, over 30 Individual villa projects and over 10,000 land projects delivered island wide, Prime Group continues to redefine real estate in Sri Lanka. Added to the Kotler’s edition is an added distinction of securing a global marketing benchmark.