‘MMR 25 – Together’ festival set to boost business and tourism in Negombo

From left: Manjula Mahadanaarachchi – Project Chairman, Premal Vithana – General Secretary, Dhammika Fernando – President, Maris Stella College OBA, Erannad Weththasinghe – Conceptual Designer, MMR 25, and Sudath Fernando – Vice President, Maris Stella College OBA

The coastal city of Negombo is set to take centre stage this July with the launch of ‘MMR 25 – Together’, a multi-day beach and city festival that fuses motorsports, music, culture, and sustainability to create a powerful platform for tourism promotion, economic revival, and community engagement.

Organised by the Maris Stella College Old Boys’ Association (OBA) and officially endorsed by the Sri Lanka Tourism Promotion Bureau, the festival runs from July 25 to 27 and is expected to attract over 6,000 local and international visitors to the West Coast, delivering significant value to the city’s hospitality, retail, and entertainment sectors.

“MMR 25 – Together is more than a celebration—it is an investment in Negombo’s future. By positioning the city as a premier destination for lifestyle, tourism, and cultural heritage, we aim to generate meaningful economic impact for local businesses while inspiring civic pride,” said a representative from the Maris Stella College OBA.

The festival brings together an elite, affluent audience—including lifestyle seekers, rally enthusiasts, music lovers, influencers, and decision-makers—providing a lucrative environment for brand visibility, partnerships, and B2C engagement.

Key Features

• MMR TSD Rally Championship – Sri Lanka’s first city-based Time Speed Distance rally covering 60km of scenic terrain, promoting Negombo as a motorsports and tourism hotspot.
• High-profile performances – Leading Sri Lankan bands and international DJs will headline a weekend of music, nightlife, and entertainment, offering unmatched exposure for brand sponsors.
• Multi-tiered hospitality zones – VIP and VVIP packages provide curated spaces for networking and high-value activations, attracting top-tier consumers and stakeholders.
• After-parties and lifestyle experiences – Extending well beyond sunset, the festival’s curated nightlife events at venues like Goldi Sands and Seahorse Negombo offer prolonged brand engagement and footfall.

Festival Highlights

July 4–19: Environmental CSR initiatives under ‘Oceans Together’

July 12: Public Beach Clean-Up & Waste Awareness Drive

July 25: “Celebrate Negombo” Opening Showcase

July 26: MMR TSD Rally & Main Beach Party (Sunset Jam & Midnight Jam)

July 27: After-Party at Seahorse Negombo + Final Beach Clean-Up