Joey Clothing strengthens retail presence in Battaramulla

Joey Clothing, the designer and retailer of ‘Happinesswear’, opened its newest fashion boutique on 20th February in Pannipitiya Road, Battaramulla recently. 

This is the second retail space of Joey since it opened the Flagship Store Just 8 months ago, in June 2024. Battaramulla holds deep significance for Joey, as it was the first place where Joey Clothing transitioned from a home-based operation in 2022, in a 650sq. ft shared space.

The new fashion store in Battaramulla has been thoughtfully designed toreflect the essence of Joey’s signature aesthetic – homely, inviting, and effortlessly chic. The space features an open layout, with warm lighting and carefully curated displays. 

The entire range of Joey’s women’s and unisex clothing collection alongside a hand-picked, curated selection of jewelleryat the new outlet offers a truly complete fashion experience for discerning customers who can leisurely browse and select at their own pace.

“The opening of our Battaramulla outlet is a special milestone for Joey Clothing. This is our second store launch in just eight months, a testament to the overwhelming love and demand from our customers.  This location, which remains the home to many of our customers, is also in closer proximity to our stitching community, reinforcing our commitment to local craftsmanship,” said Rashmi Wijekoon –Founder and CEO of Joey Clothing. 

“Our goal has always been to design unique fits, making women feel confident, comfortable, and truly happy when they wear them. With this expansion, we are bringing Joey even closer to the community that has supported us from day one. We’re excited for what’s ahead and grateful for the incredible love that continues to fuel our journey,” she added.