INSEE Sanstha Cement featured as case study in Prof. Kotler’s publication

From left: Safeekhan Siddeeque Commercial Director, Thusith Gunawarnasuriya Chief Operating Officer, Denzil Perera Kotler Impact’s National Representative and Gayani Perera General Manager Marketing

INSEE Sanstha has been selected by Kotler Impact Inc. to be featured prominently as a key case study in the inaugural Professor Philip Kotler’s ‘Essentials of Modern Marketing’ Sri Lanka & Maldives edition.

The recognition highlights INSEE Sanstha’s brand resilience and market leadership in Sri Lanka’s construction industry.

A Memorandum of Understanding (MoU) was signed recently. Thusith Gunawarnasuriya, Chief Operating Officer, Safeekhan Siddeeque, Commercial Director, Gayani Perera, General Manager Marketing were present on the occasion. Denzil Perera, Kotler Impact’s National Representative formalized the agreement.

INSEE Sanstha’s inclusion in the publication recognizes the brand’s impressive journey of maintaining unwavering market trust despite significant industry changes and ownership transitions over the years. 

INSEE Sanstha’s collaboration with Professor Philip Kotler’s publication also establishes the company as a thought leader in sustainable brand building. The case study will provide localized insights into successful branding strategies, serving as an invaluable resource for businesses, students, and marketing professionals throughout Sri Lanka and the Maldives.