HNB introduces Happiness Card

Upul Adikari

Gauthami Niranjan

HNB PLC has rolled out its Happiness Cards campaign, bringing together a new positioning and way of living with seasonal savings, flexible payment options and lifestyle benefits through a card proposition built around what matters most to the cardholders during the season. 

Across shopping, travel, dining, household purchases and festive spending, the campaign represents a stronger effort to position HNB Cards as a more relevant part of the plans, priorities and experiences people look forward to.

Framed around HNB Cards as ‘Happiness Cards’, the proposition aims to connect the cards more closely with the role they play in helping the cardholders access important purchases, shared experiences and seasonal moments with greater ease and flexibility.

HNB Vice President Marketing and Corporate Communications Upul Adikari said, “The Happiness Card reflects our belief that happiness should not be postponed. It places spending power and flexibility directly in the hands of our customers, giving them the freedom to access their own version of happiness, when and how they choose.”

HNB Vice President Cards Gauthami Niranjan said, “Avurudu is a time when spending naturally shifts and we’ve shaped this year’s offering around that.”