HNB Life unveils Wing for Life campaign

Lasitha Wimalaratne

Dinesh Yogaratnam

• Marks bold new chapter and 25 years of trusted protection

Marking a significant milestone in its journey, HNB Life has officially launched its new brand campaign ‘Wing for Life’, as part of its transformation from HNB Assurance. 

The campaign celebrates 25 years of trust while introducing a renewed identity built on protection and possibility.

Wing for Life captures the essence of HNB Life’s role as a proactive enabler, supporting individuals to rise above life’s uncertainties and confidently pursue what truly matters to them. Inspired by the symbolism of wings, the campaign reflects freedom, strength and the assurance that the customers have a trusted partner standing beside them through every stage of life.

This integrated campaign will come to life across multiple platforms, bringing the brand’s new identity closer to the customers while reinforcing its enduring promise of protection.

HNB Life Executive Director and Chief Executive Officer Lasitha Wimalaratne stated, “As we celebrate 25 years of protecting what matters most to Sri Lankans, our transition to HNB Life marks more than a name change; it reflects our ambition to evolve with the aspirations of our customers. Wing for Life embodies our purpose as a proactive enabler, empowering individuals and families to take on life with confidence, knowing they have the strength and security to move forward.”

HNB Life Executive Vice President and Chief Marketing and Customer Experience Officer Dinesh Yogaratnam added, “This campaign is deeply rooted in human insight. Wing for Life is not just a message; it is a feeling of reassurance and possibility. It brings our new identity to life in a way that is relatable and true to who we are as a brand. As we step into this new chapter, we are excited to connect with our customers in more meaningful ways while staying anchored to the trust we have built over the past 25 years. I’d also like to convey my sincere thanks to all our creative partners for their support in bringing this campaign to life.”