HNB Assurance launches Liya Harasara 2025

HNB Assurance PLC (HNBA) launched the 13th edition of ‘Liya Harasara’, an annual initiative dedicated to honouring and empowering women while celebrating the International Women’s Day. 

This long-standing programme continues to provide exclusive insurance benefits and special rewards, reinforcing HNBA’s commitment to recognising the invaluable contributions of women in all aspects of life.

HNBA Chief Business Officer Advisor Distribution Channel Harindra Ramasinghe stated, “Women are the backbone of our communities, continuing to shape progress while inspiring change. As a company, it is our privilege to launch the 13th edition of Liya Harasara, a programme that has now grown into a cherished tradition.”

HNBA Chief Business Officer Partnerships Sanesh Fernando added, “Liya Harasara is our way of celebrating women’s achievements and supporting them in their journey and as a company we continue to strengthen this initiative year after year, to create a secure and supportive environment for women. I’d like to take this opportunity to encourage all women to take advantage of these valuable offers, available from March 01 to April 30, 2025, as we continue our mission of delivering meaningful solutions that enhance their well-being.”

The 2025 edition of Liya Harasara includes a free life cover of up to Rs.1 million for one year from HNBA for regular premium life insurance policies. Additionally, the policyholders will enjoy a daily benefit for childbirth and pregnancy-related hospitalisation, capped at three days per year and a free critical illness benefit up to a maximum of Rs.250,000. In addition to these benefits, HNB Assurance has partnered with leading brands such as Lanka Hospitals, Durdans Hospital, Laughs Gas, Swarnamahal, Vision Care, Eric Rajapakse, La Vivente, Chamathka, Burger King, Popeyes, Delifrance, Mount Lavinia Hotel and Singer Sri Lanka to offer exclusive discounts and special privileges to women who sign up for Liya Harasara.

HNBA Chief Marketing and Customer Experience Officer Dinesh Yogaratnam added, “Liya Harasara has become more than just an initiative, it is a tribute to the strength, resilience and achievements of women. The 2025 edition carries forward our theme of ‘Tribute to the Spirit of Womanhood’, inspiring women to continue breaking barriers and pursuing their aspirations.”