HNB Assurance elevates ‘Liya Harasara’ 2026

Lasitha Wimalaratne

Dinesh Yogaratnam

• Offers unmatched benefits to honour the spirit of womanhood

HNB Assurance PLC launched the 2026 edition of ‘Liya Harasara’, its flagship annual initiative dedicated to celebrating and empowering women in line with the International Women’s Day. 

Recognised as one of the most anticipated campaigns of the year, Liya Harasara continues to evolve, delivering meaningful protection and exclusive privileges designed to support women in every stage of life.

This year’s edition introduces the most rewarding benefits in the history of the initiative. Women who sign up for eligible Regular Premium Life Insurance policies will receive a free life cover of up to Rs.2 million for one year, along with a free critical illness benefit of up to Rs.500,000, providing enhanced financial security and reassurance when it matters most. Additionally, the female policyholders are also entitled to pregnancy-related hospitalisation cash benefit for life insurance policies with in-force hospitalisation benefit, for a maximum of three days per annum.

HNB Assurance Executive Director and CEO Lasitha Wimalarathne stated, “As we mark our 25th year as a trusted life insurer, we wanted Liya Harasara 2026 to reflect the strength of the journey that brought us here. For 25 years, women have been at the heart of our story, as leaders, advisors, customers and changemakers. This special edition is our way of honouring that partnership and reaffirming our commitment to protecting their aspirations for the future. When women progress, families prosper and communities thrive and we are proud to stand by them with meaningful protection and lasting assurance.”

HNB Assurance Chief Marketing and Customer Experience Officer Dinesh Yogaratnam added, “Liya Harasara has grown into more than just an annual campaign; it is a tribute to the spirit of womanhood, to resilience, ambition and strength. The 2026 edition has been thoughtfully enhanced to deliver greater value and deeper impact, ensuring women receive protection that truly supports their ambitions and well-being. We remain committed to creating solutions that empower confidence and provide peace of mind, enabling women to focus on achieving their goals without compromise.”