‘Edges of Sri Lanka’ highlights country’s strengths as emerging export and investment hub

• The digital publication aims to strengthen investor confidence and promote sustainable, globally competitive growth.
• Real-world case studies from Dilmah, WSO2, OceanPick, CodeGen, Selyn, AGC Innovate, and several other leading local enterprises featured.

By Shannine Daniel

‘Edges of Sri Lanka: Reimagining the Future of Exports and Investments’, a new publication that showcases how local businesses create value, innovate and compete globally, was recently launched by the Export Development Board (EDB).

The publication hopes to foster a positive perception of Sri Lanka among investors and consumers by highlighting the country’s unique strengths, resilience, and potential to be innovative. 

The initiative was developed by the EDB in partnership with the Board of Investment (BOI), the Ceylon Chamber of Commerce and Deloitte. 

It brings together real-world case studies that reflect the country’s evolving export and investment landscape, while highlighting Sri Lanka’s access to a market of roughly two billion people in South Asia and strategic location at the crossroads of major maritime trade routes. 

“Sri Lanka is emerging from a period of economic disruption with a renewed focus and intent. As global investors and business leaders reassess supply chains, talent strategies, sustainability imperatives and digital capabilities, Sri Lanka is increasingly being viewed not only as a place of recovery but also as a platform for reinvention,” said Deloitte Centre for Edge Managing Director Duleesha Kulasooriya. 

‘Edges of Sri Lanka’focuses on key themes such as unlocking community potential, accelerating nature-driven prosperity, innovating from technological frontiers, and strengthening the Brand of Sri Lanka, internationally. 

The theme ‘unlocking community potential’ focuses on targeted investments into local communities, that open economic pathways for women and minorities, and contribute to long-term prosperity, while ‘accelerating nature-driven prosperity’ looks into leveraging Sri Lanka’s natural assets responsibly, working with rather than against nature to ensure natural resource sustainability through responsible business practices.

‘Innovating from the technological edges’ focuses on directing resources to the technological frontiers of the business to access low-investment, high-growth opportunities, and ‘championing the brand of Sri Lanka,’ concentrates on capitalising on Sri Lanka’s unique reputation and identity to add value, while building on the national brand to promote the country’s international reputation.

Case studies are drawn from English Tea Shop, Selyn, AGC Innovate, CeyQuartz MBI, BPPL Holdings PLC, Oceanpick, Twinery, LSEG Sri Lanka, WSO2, CodeGen, SimCentric Technologies, The Pekoe Trail and Dilmah.

Designed to be practical and accessible through a digital booklet and case study cards, ‘Edges of Sri Lanka’ supports informed dialogue around Sri Lanka’s export and investment growth. 

“The EDB works to position Sri Lanka prominently on the world map as a leading export hub. This initiative aligns with our mission to strengthen global competitiveness and advance sustainable growth,” said EDB Chairman and Chief Executive Officer Mangala Wijesinghe. 

‘Edges of Sri Lanka’ can be accessed via the EDB website, srilankabusiness.com.