DSI Supersport-Neth FM conduct factory tour for school kids

D. Samson & Sons (Pvt.) Ltd recently partnered with Neth FM’s ‘Kalabala Puncha’ programme, in an attempt to educate school children and their parents on DSI’s process of production. 
DSI Supersport, one of the major brands of DSI, sponsored the programme. Established 15 years ago, the brand has now become a leader in the market by providing school shoes of excellent and durable quality at reasonable and affordable prices to everyone. Aside from school shoes, the brand also offers other necessary school equipment such as, school bags, water bottles, lunch boxes, socks and shoe whiteners.  

Children were asked to create and send in various works of art, depicting a heroic social deed they had performed: respecting their parents, helping elders, etc.

Twenty-four winners were selected and awarded special gift packs from DSI Supersport, while 35 of the kids who sent in the best creations were given the chance to visit the DSI factory in Galle along with their parents. The children were given a full tour and a hands-on experience of the quality and details that are the foundation of the production process of DSI. D. Samson Industries (Pvt.) Ltd Managing Director Kasun Rajapaksa, D. Samson Industries (Pvt.) Ltd General Manager Susantha Vithanage along with a number of representatives of D. Samson & Sons (Pvt.) Ltd as well as Neth FM were present at the event. 

As the main marketing and distribution sector of the DSI Samson Group, D. Samson & Sons (Pvt.) Ltd’s network spans more than 200 company outlets, 4000 dealers and 39 sales representatives throughout the island. The organisation is one of the largest retail networks in the country, providing footwear, accessories and apparel for the local customer.

D. Samson & Sons (Pvt.) Ltd is the sole distributor of a number of local footwear brands including, DSI, Ranpa, Samsons, Supersport Jessica, Waves, Beat and AVI, and several popular international brands such as, Reebok, Puma, Fila, Clarks, Liberty, Umbro, Florsheim, Redtape and Proline Fitness. 

In keeping with the vision of its founder, all decisions and activities of D. Samson & Sons (Pvt.) Ltd are wholly centred on the needs of the consumer as is seen in the organisations latest venture.