DFCC Bank ‘Badu Mallak’ campaign celebrates remittance customers

DFCC Bank has launched its ‘Badu Mallak’ campaign – a remittance reward programme designed to honour loyal customers receiving funds via Lanka Money Transfer (LMT). 

The initiative coincides with DFCC Bank’s 70th anniversary and celebrates the vital contribution of Sri Lankan remittance recipients to household well-being and national economic resilience.

The campaign will reward 70 customers each month with Rs.10,000 worth of supermarket vouchers. Eligibility is automatic – the first 70 DFCC Bank accounts to receive inward remittances via LMT in each calendar month during the campaign period will be selected. Each customer may receive one reward during the campaign duration, regardless of transaction frequency.

The Badu Mallak campaign reflects DFCC Bank’s broader strategy of relationship-focused banking and acknowledges the essential role of Sri Lankans working overseas, whose remittances serve as a lifeline for families and a key contributor to Sri Lanka’s foreign exchange inflows.

DFCC Bank Senior Vice President and Head of Offshore Banking and Remittance Business Development Anton Arumugam stated, “A remittance is more than a transaction. It is a tangible link between families separated by distance and a powerful act of care. As we mark 70 years of service to the nation, we are honoured to recognise the trust our remittance customers have placed in DFCC Bank. This campaign is a small way of saying thank you for their continued contribution to both households and the national economy.”