ComBank voted as SL’s Most Loved Bank brand again

Commercial Bank of Ceylon has been voted as Sri Lanka’s Most Loved Bank brand and the second Most Loved Service brand in the country overall, while ComBank Digital has been named as Sri Lanka’s Most Loved E-Commerce (Finance) brand, in a survey commissioned by the leading business magazine LMD.

This impressive triple affirmation of public approbation is the outcome of a comprehensive study conducted by PepperCube Consultants in January. The study, which aimed to identify the most loved brands among LMD readers, utilised meticulous research methodologies and data analysis techniques. It was based on a random sample of 400 respondents from LMD’s readership database, interviewed via telephone by trained professionals. 

The sample represented a diverse demographic, with 52 percent female and 48 percent male respondents and included individuals from key regions across the Western, Southern, Central, North-Western and Northern provinces.

“The ultimate success of a brand is earning the love of its customers and the community, because that love is built on trust and satisfaction, created through positive customer experiences,” Commercial Bank Managing Director/CEO Sanath Manatunge said.

“The results of this year’s survey of public sentiment are particularly significant because they also reflect the strong trust the public has for Commercial Bank’s e-Commerce solutions, which is an area of ever-increasing importance.” 

He said the bank assigns the highest priority to customer service excellence and regularly monitors customer sentiment through purpose-designed research. Each business unit is required to promptly implement actions to address customer feedback and customer needs are given primary consideration when designing products and services. Furthermore, the bank emphasises inclusive brand communications, fostering customer interactions through national-level event sponsorships and dynamic digital marketing campaigns. 

Commercial Bank also prioritises active engagement with audiences via its digital and social media channels, going beyond mere product promotion to establish meaningful connections. This customer-centric approach has propelled the bank’s brand to become the most loved in the country.