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| Senior members of Commercial Bank’s marketing team led by Assistant General Manager Marketing Ashani Senaratne accept the award on behalf of the bank |
Reaffirming the continued love, trust and unwavering support of the people of Sri Lanka, Commercial Bank of Ceylon has once again been voted the ‘People’s Private Banking Services Brand of the Year’, securing this coveted title for the fourth consecutive year at SLIM Kantar People’s Awards 2026 and retaining its standing as the most popular private sector bank in Sri Lanka.
Presented by the Sri Lanka Institute of Marketing (SLIM) and based on independent research conducted by global insights leader Kantar, the People’s Awards are among the most anticipated accolades in the country’s corporate calendar. Distinctively determined by consumer preference rather than a panel of judges, the awards recognise the brands and personalities that are closest to the hearts of Sri Lankans, through a rigorous nationwide survey and analysis process.
Commercial Bank said the continuation of this recognition for a fourth successive year reflects the enduring trust and affinity the bank enjoys among customers across the island as well as the strength of its brand engagement and customer-centric strategies. The accolade underscores the bank’s ability to remain relevant and responsive to evolving customer expectations, while consistently delivering service excellence and innovative banking experiences.
Sri Lanka’s largest private sector bank and the most-awarded financial institution in the country, Commercial Bank serves a customer base of over four million and continues to lead the industry in key segments including SME lending. The bank’s sustained investment in brand building through impactful thematic campaigns, inclusive multilingual communications and a strong digital presence, has enabled it to connect meaningfully with diverse customer segments across the country.
The bank has also maintained a dominant presence across digital platforms, supported by industry-leading engagement on its corporate website and social media channels, alongside strategic sponsorships and on-ground activations at both national and regional level. This holistic approach to customer engagement has further strengthened its position as a brand that resonates deeply with Sri Lankan consumers.