Clogard to be featured in Kotler’s upcoming marketing publication

From left: Clogard Senior Brand Manager Chathumini Karunatilleke, Hemas Consumer Brands Director Marketing Shiyan Jayaweera, Hemas Consumer Brands Managing Director Sabrina Esufally and Kotler Impact in Sri Lanka National Representative Denzil Perera at MoU signing between Hemas Consumer Brands and Kotler Impact

Hemas Consumer Brands announced that Clogard will be featured in the Sri Lanka and Maldives Edition of ‘Essentials in Modern Marketing’ by Kotler Impact Inc. 

A memorandum of understanding (MoU) was signed between Hemas Consumer Brands and Kotler Impact Inc. in June 2025, at the Hemas Consumer Brands head office in Colombo. The agreement marks Hemas Consumer Brands’ entry into a prestigious international platform and celebrates the local success story in a publication curated by the globally reputed ‘father of modern marketing’, Professor Philip Kotler. 

Hemas Consumer Brands Managing Director Sabrina Esufally said, “Clogard’s inclusion in this edition reflects what is possible when local insight, deep consumer connection and innovation come together. We are very proud to represent Sri Lanka on this global stage and share a brand story that is truly and uniquely ours.”

Clogard will be highlighted in the oral care category, under the FMCG sector in the upcoming publication. As a third of Sri Lanka’s population using the brand, Clogard is both the second-largest oral care brand in the country, and the largest of local origin. The featured case study will explore the brand’s rise to prominence among the discerning consumers, through a balanced articulation of points of parity and points of difference. It will highlight Clogard’s unique approach, deep market understanding and bold innovations that have reshaped the oral care category in the country. 

The inclusion of the company’s story in Essentials of Modern Marketing is a reflection in Hemas’ belief in building brands with purpose and value. 

Kotler Impact in Sri Lanka National Representative Denzil Perera stated, “Clogard represents a compelling case of how local brands can successfully compete with global giants through authenticity, relevance and strategic clarity. We are thrilled to be able bring this story to a global audience through this landmark edition.”