Celeste partners with BnS

Iconic duo Bathiya and Santhush join Celeste as strategic partners, bringing their entrepreneurial insight and brand-building expertise to support the company’s next phase of growth

• Brand celebrates five years of disruption in retail

Celeste, Sri Lanka’s fastest-growing on-demand online supermarket, celebrated its five-year anniversary recently, at a glittering gala held at Shangri-La Colombo. 

Under the theme ‘Strengthening Bonds’, the evening brought together an exclusive gathering of partners, celebrities, well-wishers and media to reflect on Celeste’s rapid rise from a pandemic-era start-up to the market leader in Sri Lanka’s Q-commerce space.

Having fulfilled over two million orders for more than 100,000 customers in just five years, Celeste has become a household name in Sri Lanka’s digital retail landscape. The brand’s success has been built on its promise of convenience, speed and price transparency, with 24/7, 365-day service and a commitment to matching in-store supermarket prices through doorstep deliveries within 30 minutes of placing an order. This ethos has inspired the now-popular tagline: ‘Kade Ganata Obey Gawata, Just Celeste it!’

The evening also marked a new chapter for the brand, with the announcement of a strategic partnership with the iconic duo ‘BnS’ Bathiya Jayakody and Santhush Weeraman. More than a typical collaboration, the partnership draws on BnS’ extensive expertise as entrepreneurs and brand-builders. 

“Tonight is more than a celebration, it’s a defining moment for what’s next,” said Celeste Founder and Managing Director Janik Jayasuriya. 

Nestlé Sri Lanka Managing Director Bernhard Stefan commends Celeste’s innovation and rapid growth during his keynote address at the fifth anniversary celebration

“We’ve built a brand that’s synonymous with trust, accessibility and innovation. The partnership with BnS reflects our ambition to continue pushing boundaries and connect with the Sri Lankan community in more meaningful ways, at home and beyond.” 

Delivering his keynote remarks, Nestlé Sri Lanka Managing Director Bernhard Stefan said, “Celeste represents what’s possible when a brand combines technological agility with an uncompromising focus on customer value. Nestlé is proud to be part of this story.”

Another emotional highlight of the evening was a tribute to the founders of the Jaysons group. The Celeste team honoured Jaysons Holdings Founder and Group Managing Director Vasantha Jayasuriya for completing 50 years as an entrepreneur, alongside Chamila Jayasuriya, who was celebrated for 40 years of supporting him in business and in marriage.