Celeste announces leadership appointment

• Steps into its next era with a shift to corporate governance and leadership appointment

Celeste, one of Sri Lanka’s fastest growing lifestyle and quick commerce brands, has announced a landmark step in its evolution with the appointment of veteran corporate leader Roshanie J. Moraes and a strategic transition toward a strengthened corporate governance structure.

Since its inception six years ago, Celeste has built a strong reputation through its commitment to quality, community and exceptional customer experience, offering round-the-clock convenience through its quick commerce partnerships with Uber Eats and PickMe Market. 

As the brand continues to grow its presence both locally and globally, the move to a structured corporate model reflects Celeste’s ambition to scale with discipline, strengthen its foundations and redefine what a modern Sri Lankan lifestyle and quick commerce brand can achieve. The move reflects Celeste’s long-term vision of building a scalable, professionally governed institution capable of competing at both local and international levels.

“Over the past six years, Celeste has grown from a bold vision into a brand that truly resonates with Sri Lankans and this next step is a natural reflection of that journey. Bringing Roshanie onto our leadership team marks a defining moment for us and I am confident that her experience and vision will take Celeste to heights we have only just begun to imagine,” said Celeste founder Janik Jayasuriya.

Roshanie brings with her a distinguished career spanning nearly four decades in the Sri Lankan corporate sector. At JKH, she served in three of the key business sectors: transportation, retail and property development.

With this structural transformation, Celeste is well-positioned to accelerate its growth trajectory, expand its exclusive co-created experiences and roll out innovative digital offerings that continue to push the boundaries of what a modern lifestyle brand can be. 

More than a leadership appointment, this marks a defining moment in Celeste’s evolution from a fast-growing founder-led company into a professionally governed brand with ambitions that extend far beyond conventional retail and quick commerce.