CEAT kicks off next big move in Off Highway Mobility

From left: Ravi Dadlani, CEO and MD, CEAT Kelani Holdings; Devika Lal, First Secretary (Economic and Commercial), High Commission of India, Colombo; Arnab Banerjee, MD & CEO, CEAT Ltd, India; Indian High Commissioner Santosh Jha; Amit Tolani, CEO, CEAT Specialty.

CEAT Limited has made a substantial advancement in its Off-Highway Tyres (OHT) growth strategy by officially acquiring Michelin Group’s CAMSO Construction Compact Line Business, including their Sri Lanka-based Midigama plant and Casting Product plant in Kotugoda. 

This transaction also grants CEAT global ownership of the CAMSO brand, which will be permanently assigned across categories after a three-year licensing period. 

CEAT’s acquisition of CAMSO brand marks a major milestone in its journey to becoming a leading global player in the high-margin OHT segment. 

Over the past decade, CEAT has built a strong agricultural portfolio, and with CAMSO’s expertise in compact construction equipment tracks and tyres, the combined strengths open doors to over 40 global OEMs and premium international OHT distributors. Michelin will exit from activities related to compact line bias tyres and construction tracks.

Santosh Jha, High Commissioner of India to Sri Lanka,said: “I would like to extend my best wishes to CEAT Limited for its investment in Sri Lanka. India has been the largest source of FDI in Sri Lanka in recent years and I am delighted to see that trend continue.”

Arnab Banerjee, MD and CEO, CEAT Limited said, “The integration of compact construction equipment business and the acquisition of the CAMSO brand is a pivotal step in advancing CEAT’s long-term vision of becoming a significant player in OffHighway mobility. We are confident that our enhanced strengths in products, capabilities, and markets will enable us to enter new geographies, expand our portfolio, and drive sustainable growth in the years ahead.”