Assetline Finance-Toyota Lanka to deliver enhanced customer benefits

From left: Assetline Finance Head of Four-Wheeler Lending Namal Cooray, Assetline Finance Head of Channel Management Sanka Jayampathi, Assetline Finance Chief Marketing Officer Ajantha Premasiri, Assetline Finance Chief Operating Officer Mahesh De Silva, Assetline Finance Director and Chief Executive Officer Ashan Nissanka, Toyota Lanka Managing Director/Chief Executive Officer Manohara Atukorala, Toyota Lanka General Manager Sales Ravi Opatha, Toyota Lanka Chief Operating Officer Mathisha Samaranayake, Toyota Lanka Assistant Manager Marketing Suren De Silva, Assetline Finance General Manager MIS, Planning and Strategy Feroze Ahamed and Assetline Finance Assistant Manager Justin Anantharaja

Assetline Finance Limited (AFL) recently signed a memorandum of understanding with Toyota Lanka (Private) Limited, designed to benefit customers and drive growth for both organisations. 

AFL is the flagship company under the financial services pillar of David Pieris Holdings (Private) Limited.

The agreement was formalised at Toyota Lanka’s head office in Wattala recently. Managing Director/Chief Executive Officer Manohara Atukorala, Chief Operating Officer Mathisha Samaranayake and General Manager Sales Ravi Opatha represented Toyota Lanka. Director and Chief Executive Officer Ashan Nissanka, Chief Operating Officer Mahesh De Silva, Chief Marketing Officer Ajantha Premasiri and Head of Four-Wheeler Lending Namal Cooray represented AFL. 

Nissanka said, “The partnership demonstrates AFL’s commitment to empowering individuals and businesses with accessible, competitively priced financing solutions. We offer Toyota’s renowned product range with Assetline Finance’s flexible leasing expertise to unlock new opportunities for customers, providing them the vehicles and support needed to expand their businesses or improve their personal mobility.”

The alliance comprises competitive financing, coordinated marketing and exclusive customer benefits designed to enhance the Toyota ownership experience. The partnership also offers tailor-made financial solutions, including vehicle leasing, vehicle loans, asset draft facilities and hybrid facilities combining loan and draft options. Customers will benefit from competitive interest rates for commercial and non-commercial vehicle financing and flexible tenures up to seven years for non-commercial vehicles and six years for commercial vehicles. 

Customers will also be entitled to special insurance benefits offered via Assetline Insurance Brokers (Pvt.) Ltd. 

Under the agreement, Assetline Finance and Toyota Lanka will undertake coordinated marketing campaigns for Toyota’s vehicle line-up designed to maximise brand visibility and drive customer engagement.