ALT X launches Kodak SoundBrix on Amazon USA

Managing Director Kabeer Rafaideen

Altered Experience (ALT X), Sri Lanka’s international award-winning business solutions company, has reached a significant milestone by launching Kodak SoundBrix on Amazon USA, becoming one of the very few Sri Lankan companies to do so for a globally recognised legacy brand such as Kodak. 

With this successful launch, ALT X continues to reinforce its position as a next-generation business solutions partner, pushing the boundaries of what Sri Lankan companies can achieve on the global stage.

As the full digital marketing and eCommerce partner for Kodak SoundBrix, ALT X has conceptualised, built and now manages the entire digital and eCommerce ecosystem for this innovative new audio product. From brand strategy to content development, social media, advertising and customer engagement, ALT X handles the complete online experience and global go-to-market strategy for Kodak SoundBrix in the USA.

Kodak SoundBrix is a portable, stylish Bluetooth speaker designed to deliver rich sound and modern functionality with the classic Kodak design aesthetic. The product, now available at kodak.soundbrix.com, is gaining momentum among audiophiles and lifestyle consumers in the United States. ALT X also manages the brand’s social media presence, driving performance marketing and fostering community engagement across platforms.

ALT X’s success with Kodak SoundBrix reflects its unique model of human-centric business trans-formation. The company applies behavioral science, data and AI across strategy, eCommerce, digital media and technology to create impactful business results. 

“Our launch of Kodak SoundBrix on Amazon USA is a testament to what Sri Lankan creativity and digital capability can achieve on the world stage,” said ALT X Managing Director Kabeer Rafaideen. 

“We are incredibly proud to be entrusted with a legendary brand like Kodak and to lead their eCommerce and digital marketing journey in the US. This is not just a product launch — it’s a showcase of our ability to build world-class, scalable ecosystems for international markets.”