3P Media strengthens Google platform

 3P Media team 

Front row from left: Roshith Ranasinghe, Jaynevieve Davidson, Roar Global Founder and CEO Mustafa Kassim, Roar Global CCO Prash Balakrishnan and Jathukulan Sivapathasundram.  

Second row from left: Sasitha Gamage, Sandali Guruge and Azeem Sheriff

• Offers across ads, data and measurement 

3P Media, a Roar Global company, has expanded its Google marketing capabilities to offer unified solutions across Google Ads, Analytics and advanced Google Marketing Platform tools, strengthening how Sri Lankan brands plan, execute and measure digital performance.

The latest suite of Google Marketing solutions offered by 3P Media and their combined utility to power brand growth was revealed at a recent event held in Colombo, where digital marketers, brand leaders and agency partners converged to join a conversation on optimising the Google ecosystem for brand growth. 

“Over the years, we’ve seen how Google can transform the way brands grow and perform,” said 3P Media Regional Account Director Jaynevieve Davidson. 

“The brands that sustain this growth are those that connect platforms, data and measurement to drive outcomes that matter. Our focus is on helping brands do this with better clarity and confidence.”

Access to Google’s enterprise-grade solutions stands out as a core differentiator in 3P Media’s offering, enabling brands to plan, activate and measure at scale. The expanded offering brings together varied expertise across Google Ads, Google Analytics, Tag Manager, Merchant Centre, Firebase, Display and Video 360, Search Ads 360, Campaign Manager 360 and Looker Studio. 

“3P Media is now extending local settlement solutions exclusively to its clients, making it easier for brands in Sri Lanka to access Google’s marketing platforms,” said Roar Global Chief Commercial Officer Prash Balakrishnan. 

“Beyond platform expertise, 3P Media works closely with brands across optimisation, training, local billing facilitation and performance-led consulting, ensuring clients can fully leverage Google’s ecosystem through a single, trusted partner,” he added. 

This expanded offering reflects a broader shift in the digital marketing landscape, where performance is increasingly shaped by driving audience engagement with the use of right data, executing campaigns on advanced platforms and shifting to measurement maturity over single-channel execution.