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Sri Lanka’s export industry is facing a significant challenge following the United States’ decision to impose a 44% reciprocal tariff on Sri Lankan products. The tariff imposed by the U.S. presents a formidable challenge to Sri Lanka’s exports to the U.S, particularly the apparel industry.
Tea, and Other Exports Also at Risk. Tea exports could decline if higher tariffs make Sri Lankan tea less competitive against suppliers like India, Kenya, and China. Other products, including spices, seafood, and coconut-based goods, will face similar cost pressures, making it harder for Sri Lankan exporters to maintain their market share in the USA.
With the U.S. being a major destination for apparel and other key exports such as tea, spices, seafood, and coconut-based goods, we will face similar cost pressures, making it harder for Sri Lankan exporters to maintain our market share.
This move raises concerns about competitiveness, trade sustainability, and economic stability.
How will this tariff affect Sri Lanka’s exports, especially the apparel sector, and what can the country do to mitigate the impact?
The Impact on Sri Lanka’s Apparel and Export Sector Is a hit to Apparel Exports – Sri Lanka’s Largest Foreign Exchange Earner warns Ambassador Kana Kananathan, the former High Commissioner to Kenya.
The textile and apparel industry accounts for nearly 40% of Sri Lanka’s total exports, amounting 3.3 billion dollars p.a. from the U.S,. being one of the biggest buyers with apparel constituting a significant portion of this trade. A 44% tariff will make Sri Lankan apparel significantly more expensive compared to competitors like Bangladesh, Vietnam, Cambodia and India. Reduced demand from U.S. buyers could lead to declining orders, etc.
While immediate government intervention is essential, businesses must also adapt by innovating, shifting to new markets, and strengthening supply chains. The challenge is significant, but with the right strategies, Sri Lanka can emerge more resilient in the global trade arena.
Kananathan further said that the exporters should also think of the 1/3 Cost-Sharing Model. Exporters (Sri Lankan manufacturers) accept a partial reduction in profit margins, ensuring they remain competitive without pricing themselves out of the market.
Buyers (Retailers & Brands in the U.S.) agree to absorb part of the tariff cost, recognizing the long-term value of a stable and reliable Sri Lankan supply chain.
Suppliers (Fabric & Raw Material Providers) offer price flexibility, such as discounts or extended credit terms, helping to offset cost increases.