Leading local spirits maker Distilleries Company of Sir Lanka PLC (DCSL) has entered into an agreement with Heineken International B.V. to acquire all its shares in Heineken Lanka Limited for an undisclosed price.
“Under this agreement, DCSL will acquire all shares of Heineken Lanka Limited from Heineken and trademark license agreement for Heineken’s international brand portfolio in Sri Lanka, comprising Heineken, Tiger and Anchor,” a stock market filing by DCSL said.
DCSL said it local knowledge and expertise and production and distribution of liquor in the Sir Lankan market, combined with the brewing and marketing expertise of Heineken will be able to deliver beer brands at scale, providing more scale and exceptional experience to Sri Lankan consumers.
Jacco van der Linden, Regional President APAC at Heineken said: "In recent years, we have been exploring options to transform our business in Sri Lanka in anticipation of future
trends in the market. Our international premium portfolio, comprising the Heineken®, Tiger and Anchor brands, is attractive to the Sri Lankan market. We are pleased to have found DCSL, who can realise the full potential of our brands.”