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Last Updated : 2024-04-29 02:09:00
17 November 2023 12:22 pm - 6 - {{hitsCtrl.values.hits}}
Leading local spirits maker Distilleries Company of Sir Lanka PLC (DCSL) has entered into an agreement with Heineken International B.V. to acquire all its shares in Heineken Lanka Limited for an undisclosed price.
“Under this agreement, DCSL will acquire all shares of Heineken Lanka Limited from Heineken and trademark license agreement for Heineken’s international brand portfolio in Sri Lanka, comprising Heineken, Tiger and Anchor,” a stock market filing by DCSL said.
DCSL said it local knowledge and expertise and production and distribution of liquor in the Sir Lankan market, combined with the brewing and marketing expertise of Heineken will be able to deliver beer brands at scale, providing more scale and exceptional experience to Sri Lankan consumers.
Jacco van der Linden, Regional President APAC at Heineken said: "In recent years, we have been exploring options to transform our business in Sri Lanka in anticipation of future
trends in the market. Our international premium portfolio, comprising the Heineken®, Tiger and Anchor brands, is attractive to the Sri Lankan market. We are pleased to have found DCSL, who can realise the full potential of our brands.”
Sokrates Friday, 17 November 2023 02:29 PM
Heineken beer has always tasted like nothing. I don't know who is supposed to drink this manure.
Hondahitha Friday, 17 November 2023 04:59 PM
Sokrates nice one, so tell us when you tasted manure? Looks like you are a flag bearer of a ‘lion’ kind!
Gert Jan, the Netherlands Friday, 17 November 2023 10:30 PM
You are absolutely right!
Ram Friday, 17 November 2023 03:20 PM
Keep an eye on the taxes that is due from DCCL if any first, and if not paid do not allow the new venture until taxes paid
DD Friday, 17 November 2023 03:22 PM
It's a fantastic move, DCSL brings the local charm, and Heineken adds the global beats. Get ready for a brew-tiful blend that will have Sri Lankan beer lovers raising their glasses and saying, 'Cheers to this hoppy partnership!
Chandana Fernando Friday, 17 November 2023 08:11 PM
Good strategic move. Y by local liquor giant with global beer giant, seems a better combination. Cheers!!!!
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