When Honesty Becomes a Strategy
15 Jun 2026
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The goal in most PR crises is not to win everyone back. It is to find the people still willing to listen, earn their attention, and trust in truth. Truth travels further than any carefully managed narrative. This week on our BBC Radio 4 podcast, ‘When It Hits the Fan,’ David Yelland and I looked at three very different stories. Hunter Biden’s unlikely resurgence on X, a platform curated for conflict. The race between AI giants to sell the world t