Seeking to bring joy and a sense of care to children who live without parental care and love, SLIM organized the annual CSR project at Sanhinda Children’s’ Home, Padukka, recently. The project, which was named ‘Smiles’ was organised for the second consecutive year in order to share thefestive happiness of the Sinhala & Tamil New Year with 20 children fromthe home and to bring them the satisfaction of celebrating the joys of the season.
The New Year event, which was held from 9.00 a.m. to 5.00 p.m, offered a variety of fun activities and Avurudu games for the children. Much to the marvel and appreciation of the audience the children showcased a variety of hidden talents. The humbly joyous children were ecstatic to receive individual gifts based on their requirements. In addition to bringing laughter, joy and excitement to the children, this event also contributed to the development of the children’s homewith the donation of sports equipment, books and other essential commodities for them.
The president of SLIM, Pradeep Edward shared his joy in celebrating the New Year with the children at Sanhinda children’s’ home, “The culture at SLIM is customarily aimed at providing services in the form of education to the aspiring marketers. Here at SLIM, we stress upon the importance of social responsibility so that all our employees can contribute towards creating a better society. Hence, the CSR project ‘Smiles’ conducted by SLIM, provided a great platform for us to engage with the children and provide a memorable experience enriched with the Avurudu celebrations”.
SLIM staff & council members participated in this event to share the love and laughter with the children. The SLIM teamcreated a homely yetfestive atmosphere by decorating and arranging the main hall of the children’s home. The staff organized an exemplary and memorable New Year celebration for the children where they enjoyed the friendliness and warmth in a pleasurable environment.
Commenting on the success of the CSR event and the joy shared with the children, the CEO/ ED of SLIM, Sanath Senanayake said,“It was a great pleasure for our staff to organize the‘Smiles’ project for the 2nd consecutive year and celebrate a remarkable Avurudu together with the children at Sanhida. The SLIM staff carried out the ‘Smiles’ project to bring a smile to the little faces of those who have lost the privilege of spending the season with their dear ones. The day was well spent by our staff with the children celebrating the joy of the New Year, which demonstrated the success of the ‘Smiles’project.As the National body for Marketing we will continue our national responsibility through various CSR initiatives in the future as well.”
In years of existence SLIM has not only created pioneers in the field of marketing in Sri Lanka by providing professional excellence in the country but alsoplayed a role in improving the local community. This CSR project is yet another initiative by SLIM that highlights the organization’s effort towards the betterment of living conditions and the future of the children in Sri Lanka.