People’s Bank’s ‘YES SAVINGS ACCOUNT’ Recognized with Gold Award at 2016 SLIM Brand Excellence Award

In People’s Bank is proud to announce that its YES Savings Account has been bestowed with the Gold award for ‘Service Brand of the Year’, one of the most coveted accolades in the corporate world, at the SLIM Brand Excellence Awards, held on 8th November 2016, at BMICH. People’s Bank Director Anton Hemantha, Head of Marketing & Research, Deepal Abeysekara, - Deputy General Manager (Process Management and Quality Assurance) Renuka Jayasinghe, Head of Treasury and Investment Banking Clive Fonseka, Head of Corporate Banking Aruni Gunathilake were present at the glittering awards ceremony to accept the Gold award. People’s Bank YES Savings Account won the award for demonstrating a viable strategy for uplifting the lifestyle of youth by cultivating the savings habit, offering enhanced digital access and for increasing their life skills. The SLIM Brand Excellence Awards celebrate brand excellence at the national level and rewards the outstanding efforts of outstanding marketers. People’s Bank has won ‘Brand of the Year’ on a previous occasion at SLIM Brand Excellence Awards.

The ‘Young Executive Saver’ or YES account is attracting youth in numbers, encouraged by the ‘young vibe’ of the product, to save and enjoy the benefits of loan facilities for education, career Development, entrepreneurship,  E- Statements, Visa Debit and Credit cards, mobile and internet banking facilities and the People’s Voice Banking Service.

Commenting on the win, the Chairman of People’s Bank, Hemasiri Fernando said, “We are pleased to have the Yes Savings Account win Gold at the prestigious SLIM Brand Excellence Awards 2016. Since its introduction, the YES account has captured the imagination of the youth who have been quick to note the manifold benefits that the product offers to enhance uplift their lifestyles. People’s Bank’s YES Brand has the most number of youth accounts in the country, which reflects how well the account has been formulated to meet the evolving aspirations of the nation’s youth. Furthermore, this innovative product demonstrates the Bank’s vision to digitize and become a paperless bank, reduce its carbon footprint, preserve the environment and use energy more efficiently to secure a more sustainable future.”

People’s Bank CEO/ General Manager, N. Vasantha Kumar added, “The YES Savings account for youth is evolving with time catering to its target changing needs and adopting modern banking trends, driving efficiencies in order to benefit customer needs. Our aim to deliver a seamless digital experience to youth in the form of YES account has been extremely fruitful, as they have appreciated an account that understands their love for technology and speed in transactions. We are delighted to have the extensive research, sales and marketing efforts that have gone into fashioning rewarded with nothing less than the Gold award at the SLIM Brand Excellence Awards! This award strengthens our resolve to forge ahead on paperless banking path by leveraging on technology backed solution that empower our customers, whilst ensuring their financial future.”