With 12 years of excellence in service as the country’s first integrated mobile marketing company, zMessenger has been a catalyst in driving the fourth screen revolution in the country. From multinational consumer brands to local retailing giants, media channels and government services have launched industry first mobile initiatives together with zMessenger, which has tremendously enabled the transformation of influencing consumer behaviour to match brand’s needs to aligning brand’s needs to match consumer behaviour.
Co-Founder/CEO Jayomi Lokuliyana said, “Sri Lanka is gradually moving from select impact of digital revolution to mass impact of digital age and mobile is its biggest protagonist-be it financial services or health or education or any other service including entertainment. Role of mobile is tremendous in the process of empowerment.
This was the learning we have got during our decade over experience. With this learning, we wanted to launch a project on our 12th anniversary to reduce digital and technological exclusion and noticing the benefits of mobile technology to communities or beneficiary classes throughout Sri Lanka through the execution of pro bono digital services.”
Aptly named as ‘Arambuma’, zMessenger is privileged to support variety social enterprises and non-profits with time and talent on pro bono basis that will allow them to leverage emerging mobile digital media opportunity. The type of projects Arambuma will support includes mobile and digital media strategy consultation, implementation of mobile, social and web tools such as sites, apps, SMS, social media initiatives and digital creatives. In addition, mentorship will be provided on best digital and mobile practices that will drive social change.