Tradlanka and Hain Celestial introduce Tilda Basmati Rice to Sri Lanka

20 November 2015 06:16 am - 0 - {{hitsCtrl.values.hits}}

A A A

Unveiling the products ( from left): Subadra Vithanage, Tradlanka Holdings, Chairman, Ariyasiri Vithanage and Tilda Hain India, Managing Director, Rajnish Ohri. Pic by Waruna Wanniarachchi

By Zahara Zuhair
Tilda, a renowned rice brand, entered the Sri Lankan store shelves recently with a new line of Basmati rice products, that is grown and harvested at the foothills of Himalayas.
The products introduced by Tradlanka Agricultural Enterprises (Pvt) Ltd. which markets the “Ariya Rice” brand together with ‘Hain Celestial Group’, a leading natural and organic food products company in USA, includes, Tilda Grand, Tilda Rizbrationz, Tilda pure basmati and Tilda Wandaful.
Tilda Grand is an extra long grain, developed to suit exotic feasts as it is longer and stronger in nature. Tilda Rizbrationz rice is developed to cater and meet the specific requirements of chefs in the hospitality sector.

Tilda pure basmati is known for its flavour and delicate fluffy texture while Tilda Wandaful comes in as long, white and fluffy grains.
The rice packs will be available in 1kg and 5kg and the Tilda Rizbrationz in 25 kg packs. Tilda Hain India, Managing Director, Rajnish Ohri said that Tilda is now available in 73 countries and they command the largest share in the world in basmati category.
He noted that they are the only private sector company in the world which owns and operates a DNA rice lab which checks for every batch of rice for quality and purity. “The basmati that goes in to our bag is totally DNA tested” he said.

He said that the reason for their success is that they have consistently kept the quality high and ensures what goes in to the bag is exactly basmati.
He added that Sri Lanka is a important market for them while revealing some of the products that would roll in to the local market soon such as Tilda rice barn oil, Terra vegetable chips, Tilda Ready-To-Heat rice and Hartley’s jams, marmalades etc. Addressing the gathering, Sri Lanka, Managing Director of Tradlanka Agricultural Enterprises (Pvt) Ltd, Prasad Vithange, recalled memories as a person hailing from a agricultural family from southern where he still remembers visiting their village during school vacation, enjoying with their grand father going to paddy fields to see the harvest in the village.
“Our rice mill was the only mill for the entire area and families in the surrounding area come to our mill,” he said. Ariya Brand, which was initiated by Ariyasiri Vithanage in 1999, currently exports rice and spices to many countries such as Malaysia, Australia , Canada, Maldives etc.

He said that it is interesting to see how rice production has changed over the time where there were so many stones in the rice then where people had to take it off at home. And today machinery is available for everything.
Apart from rice, Tradlanka Agricultural Enterprises (Pvt) Ltd. also markets a wide range products such as sugar, green gram, canned fish, chickpeas, red split lentils which has been in the rice milling and processing business for over 20 years.

Order Gifts and Flowers to Sri Lanka. See Kapruka's top selling online shopping categories such as Toys, Grocery, Kids Toys, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,Astrology, Courier/Delivery, Medicine Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka

Comments - 0

Add comment
Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Tradlanka and Hain Celestial introduce Tilda Basmati Rice to Sri Lanka

Comments - 0

Add comment

RECOMMENDED

‘Spike in blast fishing’ poses renewed threats to Sri Lanka’s marine ecosystems

UDA owned land in Thalawathugoda; UDA Minister Prasanna Ranatunga under the spotlight for forceful occupation of reserved land

Loss-making SMIB faces political pressure in recovering loans

Baltimore Bridge Collapse: MV Dali, SL authorities anchored in mystery?

Has Sri Lanka become a potential hub for the illegal wildlife trade?

Spotlight on Moragahakanda Development Project Moragolla villagers lose livelihoods and down to one meal a day

Ambitious Sri Lankan jobseekers ‘trafficked into Ukraine war zones’

Most Viewed in News

Controversy over foreigners issuing on-arrival visas at BIA

Racism, body-shaming fly high with Air Belgium crew against SriLankan staff

Kumar Sangakkara’s relative’s house, gutted by fire in Kandy

VFS Global is here to stay for at least 12 years, says Tiran

Supreme Court rules Diana Gamage ineligible for parliamentary seat

Sri Lanka now has highest visa costs in Asia: Tourism stakeholders

MIRROR CRICKET

Plans approved for £61.8m redevelopment of Lord’s

Sri Lanka great tips Sanju Samson to thrive at T20 World Cup

India’s Amul to sponsor Sri Lanka team for T20 World Cup

Shakib threatens to beat up fan over clicking selfie

TODAY'S HEADLINES

STF officers honoured for rescuing children held hostage by their father

Court imposes travel ban on Diana Gamage

EC announces plan for presidential election A move to preempt hush-hush project on snap general election before

COPF calls for immediate probe

Former SL netball captain fails doping test

Plans approved for £61.8m redevelopment of Lord’s

Sri Lanka announces squad for T20 World Cup 2024

Luis Rubiales to stand trial over World Cup kiss