Consumer durables giant Singer
Sri Lanka’s CSR activities were recognized recently as it picked up a slew of prestigious accolades at the Best Corporate Citizen Awards Ceremony organized by the Ceylon Chamber of Commerce.
Singer was honoured highly with the title of 01st Runner-up among Sri Lanka’s Top Ten Corporate Citizens. Additionally Singer was also awarded the title of one of Sri Lanka’s Top Ten Best Corporate Citizens and the Sector Award for the Corporates in the ‘Other Category’.
Singer is woven into the very fabric of Sri Lankan society, touching millions of Sri Lankan lives daily. Apart from its mission to improve the quality of life of all Sri Lankans by bringing convenience into their lives, the company’s CSR framework allows Singer to continuously hone where and how it can make the most positive and holistic impact on Sri Lankan society.
For instance, Singer Sri Lanka’s focus on the environment has led it to establish the pioneering e-waste initiative as well as industry-leading moves into incorporating R600 refrigerants into their line of refrigerators – the latter was timed well ahead of the deadline given to the entire refrigeration industry.
The company’s keen desire to consolidate its strong relationship with Sri Lankan schools was also recognized; especially its continued support to develop the infrastructure of rural schools.
Further, Singer has widened its scope, by supporting sports development at school-level with long term agreements for schools cricket and rugby.The retailer is a strong supporter of educational initiatives as underscored by the Singer Fashion Academy, now in its 58th year of operation. This initiative aimed to address empowerment among women – specifically in terms of encouraging entrepreneurship
among Sri Lankan women and also increasing the employment opportunities in the garment industry.
Singer has also become involved in raising awareness on critical health issues that are salient to the local medical landscape. Chief among this is kidney disease. The company’s ‘Thirst for Life’ campaign, which donates Rs. 100/- for every sale of Singer Purifiers towards the purchase of haemodialysis machines, has paved the way for the company to donate a third machine as well.
Singer customers, both the new and loyal, are cultivated as the Company’s greatest strength. As an equal opportunity employer, Singer endeavours to attract and retain the best talent. Singer is continually seeking ways to extending their ‘Trusted Excellence’ mantra into all aspects of their operations.