After successfully leading Serendib Flour Mills for 15 years, the company’s former CEO Sathak Abdul Kadar has been appointed as Serendib Flour Mills’ new Chairman with effect from May 1, 2015.
With decades of experience behind him, Sathak will now play an advisory role at the company, handling legal affairs and building government and consumer trust in the Serendib and ‘7 Star’ brands.
Humble, warm and polite, Sathak Abdul Kadar overcame significant challenges to set up the company and has since then helped establish a strong market and brand presence for Serendib Flour Mills in Sri Lanka.
A man with a love for people and exploring the world, Sathak Abdul Kadar is originally from India but has lived in Sri Lanka for many years.
As a family member of the Emirates Trading Agency (ETA), one of the venture partners of Serendib Flour Mills, Sathak’s personal network extends across all the continents and his excellent public relations capabilities are one of his many strengths.
Overcoming challenges to make Serenbid Flour Mills a market leader, Sathak Abdul Kadar has worked in Dubai, India and Malaysia in various roles at Al Ghurair Foods (AGF), a 50 percent venture partner of ETA. He comes from a professional background of shipping and trading and has decades of management experience.
In 1999, he was involved in obtaining a license to set up Serendib Flour Mills’ wheat flour factory but faced many hurdles as flour milling had been a monopoly until then. In 2004, he received the investment for the factory concession and commercial operations began in 2008. In a short period of seven years, the company’s ‘7 Star’ range of wheat flour has secured 25 percent of the market share and Serendib Flour Mills is widely acknowledged as the market leader in the areas of innovation and technology.