Wed, 04 Aug 2021 Today's Paper

JWT likely to bag Rs.464mn promo campaign to revive tourism

8 May 2019 12:01 am - 0     - {{hitsCtrl.values.hits}}

A A A

Sri Lanka is likely to award Rs.464 million global publicity campaign to J. Walter Thompson (JWT) to revive the country’s tourism brand by, which has been adversely impacted by Easter Sunday attacks, Mirror Business learns.


Sri Lanka Tourism chief Kishu Gomes on Monday told reporters that Sri Lanka Tourism Promotion Bureau (SLTPB) and the Tourism Ministry have finalized the Cabinet paper and Tourism Development, Wildlife and Christian Religious Affairs Minister John Amaratunga will present it to the Cabinet of Ministers shortly. 


Although Gomes refrained from mentioning the party earmarked, several tourism industry sources told Mirror Business that the SLTPB director board had selected JWT to implement the campaign subject to Cabinet approval. 


One source said SLTPB is now negotiating with JWT to get a discounted rate for the campaign. 


The publicity campaign is scheduled to run for one and half months and Gomes said it might get extended depending on its success. 


JWT has carried out campaigns of this nature to revive tourism in several other countries, which had faced similar situations.  In Egypt, JWT carried a 3-year promotional campaign to improved Egypt’s image in 27 tourism markets, and won several Effie awards for that campaign. 


JWT is also responsible for developing Sri Lanka’s new tourism brand and slogan.


(NF)

 

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

  Comments - 0

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 


Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment


Ugly sporting truths Sport scholarships thrive in culture of corruption

Sadly the cohort of perpetrators include egotistical leaders, coaches and eve

JR Jayewardene and the July 1983 Anti-Tamil Violence

July 24, 1983 was the day on which a destructive spree of anti-Tamil violence

“Medamulana Dynasty”: Four Sons and Three Grandsons of Don Alvin Rajapaksa

Basil Rohana Rajapaksa was sworn in as Finance minister in the Government of

Site survey near Akasa Chaitya: Is it the end of Yala?

The Yala National Park has been at the receiving end of human disturbances fr



See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.