CIM and Sampath Bank officials at the MoU signing ceremony
The Chartered Institute of Marketing Sri Lanka (CIM SL) entered into a strategic partnership with Sampath Bank PLC, one of the leading banks in Sri Lanka, in order to further strengthen the knowledge and expertise of marketing.
The Memorandum of Understanding (MoU) signed between CIM and Sampath Bank will mutually benefit both organisations in terms of strengthening their respective brand identities in the market.
CIM Sri Lanka Chairman Sanjika Perera commenting on the sponsorship said, “We are proud to partner with Sampath Bank and grateful to their continued support to help promote CIM and its activities in Sri Lanka.”
CIM Sri Lanka is the first international branch of CIM UK and is proud to claim the largest membership outside the UK. Celebrating its 20th anniversary, CIM Sri Lanka has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development.
Sampath Bank DGM Marketing Tharaka Ranwala said, “We, at Sampath Bank, place a high value on this strategic partnership and are delighted to sponsor a renowned professional body such as the Chartered Institute of Marketing Sri Lanka, to further strengthen our valuable and strong customer network.”
Sampath Bank PLC is the third largest private sector commercial bank in the country that offers banking and financial solutions and known to be the leader in innovation and technology. It is the first bank to bring virtual banking to the doorstep of even remote rural areas in the country. The bank was an immediate success and it revolutionized the banking industry in Sri Lanka by introducing customer-centric products and services and drastically reducing transaction times.