The Grappa is a tote-style shopping bag that you can wear on your head (once it's empty) during a natural disaster. It's less insane than it sounds, because the base of the bag is made from the same EPS foam found in hard-hats, and is rated to cope with falling debris at least as well as similar emergency hoods already on the market. Constructed with the cheapest materials possible, each unit costs around 1,000 Yen ($12) with the hope that companies will buy them, slap a logo on the side and hand them out as a promotional tool that could save plenty of lives. Bet you feel guilty for laughing at the picture now, don't you?

(Source: engadget.com)