Only a handful of Sri Lankan companies have been in existence for over 100 years. However, for 138 consecutive years, the Royal-Thomian has been played, including through two world wars. On the verge of the 138th Royal Thomian, MTI Consulting reflects on some of the thought leadership work carried out by its CEO Hilmy Cader, in particular what businesses and brands can learn from the experience of the Royal Thomian.
Business and organisational learnings
Talk to someone in their mid to late 20s and they will hail the concept of social networking (conceptually I agree) and tout that the likes of Facebook and LinkedIn are the ones who invented this (which I disagree). The concept of social networking (in its different forms of manifestations) did exist for centuries, however what I am about to discuss today is a social networking brand that was invented 138 years ago, still going strong and arguably unparalleled by whatever measures of brand equity you may decide to use.
The Royal-Thomian as a brand provides many learnings for today’s marketers and even sets a benchmark of brand strength that many of today’s brands should aspire to. Here are the learnings and reasons why:
For those of you not part of this brand, I do apologize if my passion for the brand got the better of me, but it does not take away the strong learnings.
I am looking forward to three days of pure brand indulgence! Now it’s time to enjoy the ‘power’ of fun!!
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