Last Updated : 2019-01-22 16:20:44

Apps Advertising Home Delivery Feedback

Tea exports to China tops 10 mn kgs

15 February 2019 12:21 am - 0     - {{hitsCtrl.values.hits}}

A A A

  • Global tea promotional campaign to kick-off in China this May

 

Sri Lanka’s tea exports to China surpassed the 10 million kgs mark in 2018 for the first time in history, reaching an all-time high of 10.02 million kgs.
However, the growth of tea exports to China slowed down to 1.2 percent last year from a record 30 percent achieved in 2017. 


Ceylon Tea exports to China have been steadily growing since 2012, when tea export volumes to China were a mere 3 million kgs.


The Sri Lanka Tea Board (SLTB) expects that tea exports to China will pick up in the coming years, following the launch of the 3-year global tea promotional campaign in China this May.

Speaking to Mirror Business, SLTB Director (Promotions) Hasitha De Alwis said that the promotional campaign will be launched first in China between May 15 and 20 during the SIAL China 2019 exhibition and China International Tea Expo organised by the Ministry of Agriculture of China. 


He noted that SLTB has allocated Rs.500 million for the main promotional campaign in China and another Rs.27 million for a PR campaign, which will run simultaneously. 


He explained that the promotion campaign in China will focus more on the social media.


The three key elements of the campaign will be— key opinion leaders (KOLs), supermarket and hyper market activations and search engine optimisation.
De Alwis noted that the main objectives of global promotion campaign are to increase the Ceylon Tea volumes, increase the valued added Ceylon tea linked to the Lion logo and to link Ceylon Tea with Sri Lanka.


“In certain countries they know Ceylon Tea, but they don’t know Ceylon Tea is coming from an Island called Sri Lanka,” he stressed. (NF)

 

 

  Comments - 0


Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment


Mahela declines to be part of Sri Lankan team Management at cricket World Cup

Weeks after guiding Mumbai Indians to their fourth IPL title--his second in t

EASTER SUNDAY BOMBINGS AND their IMPACT

A series of bombings struck churches and hotels in Sri Lanka on Easter Sunday

A WAY TO LIVE AND A WAY TO DIE

What is Buddhism? Is it a religion or a philosophy?A true Buddhist would acce

Anti-Muslim attacks question security coordination

Tears in the eyes of the families mourning the loss of Easter Sunday terror v

MIRROR CRICKET