The ‘Signature Stylish Marketer 2017’ Inter University Fashion Extravaganza will be held for the eighth consecutive year on Thursday 21st December 2017 at the University of Kelaniya.
Organised by the Department of Marketing Management of the University of Kelaniya, the gala event is powered by Platinum Sponsor Hameedia’s sophisticated and elegant brand Signature.
A platform to discover the scope in modeling and designing within the university sphere, this event saw a staggering 150 undergraduates participate at the first audition. The stringent selection process brought the contestants down to 60 at the second audition, with ten girls and ten boys being chosen for the grand finale and trained under the expert choreography of the celebrated designer Brian Kerkoven. The finalists are undergraduates from the universities of Kelaniya, Peradeniya, Uva Wellassa, Ruhuna, Sri Jayewardenepura, Colombo, Moratuwa, the University of Visual and Performing Arts and The Open University of Sri Lanka and will represent both the model and designer categories for this year’s event.
The finalists of the designer category were provided with the opportunity of being exposed to industry professionals to further widen their knowledge and experience in designing to enhance their final outcome for the event. Not only does it benefit the participants of the fashion show but the undergraduates of the Department of Marketing Management as well. Stylish Marketer, being the largest event organised by a national university in Sri Lanka, provides undergraduates vast exposure through organising such a gigantic event apart from the academic curriculum. Hameedia Managing Director Fouzul Hameed spoke of Signature’s pivotal role in the event which has grown stealthily throughout the years: “Hameedia’s sponsorship which commenced in 2016 for duration of five years has given an added impetus to this eclectic event. A study revealed the potential for fashion among the undergraduates who are keen to display their abilities to their contemporaries in other universities, while it enables the Signature brand to soar to unprecedented heights. This event motivates the undergraduates and helps them gain confidence to aim for the corporate world ahead amid the challenges and perplexities of life.” This event will parallely further popularise the Signature brand among its prospective clientele ranging from 16 -30 years of age such as school leavers, undergraduates, fresh graduates and young executives, who are keen to display the Signature brand’s sartorial elegance which is superior in style and affordable to anyone. In addition, the Signature brand’s key performance indicator or feature of product is fit for shirts and trousers with the slim fit ratios retaining a high standard. With an added aim to foster the ‘My Friend’ programme which is a national initiative to benefit a majority of the underprivileged children eager to reach their goals in life, this tie-up with the University of Kelaniya is in line with the ideals of the My Friend programme to help the students of Sri Lanka.
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