By Supun Dias
The officers of Foreign Agricultural Affairs together with Keels Super is organising an American Food Festival, which will be held from September 1 to 16, where products made in the USA will be made available at all the 57 Keels Super outlets in the country at discounted prices.
Customers will be able to avail up to 10 percent on all American-made products purchased during the two-week
Deputy Chief of Mission of the US Embassy in Colombo Robert Hilton said that the US is one of the major suppliers of high-quality food and beverage products to Sri Lanka.
“We have seen a significant increase in the import of American-made brands in Sri Lanka. The strong gross domestic product (GDP) growth and the increasing per capita income are expected to drive food consumption further in Sri Lanka. Therefore, we are happy to partner with Keels Super to promote US foods and beverages in Sri Lanka,” he noted.
US Trade Representative for South Asia Micheal J. Delaney said that the American Food Fest will be an opportunity for Sri Lankan consumers to experience the best products made in the US. Delaney is in the country for discussions on the Trade and Investment Framework Agreement (TIFA). Speaking at the event, Keels Super Chief Executive Officer Charitha Subasinghe said that he is delighted to host the American Food Festival at Keels Super as brands and trade organisations of the US will be able to showcase the existing products and introduce new products to the Sri Lankan consumers.“The objective of organising such an event is to make it an opportunity for the consumers to be more familiar with the range of US products in store. All of this will take place in a cheerful American atmosphere at all Keels Super outlets across the country,”