Fri, 23 Apr 2021 Today's Paper

iflix showcases major celeb power in first-ever regional tv commercial

20 October 2017 11:49 am - 0     - {{hitsCtrl.values.hits}}

A A A

iflix, the world’s leading entertainment service for emerging markets, is thrilled to unveil its first-ever regional TV commercial to introduce its recently launched Channels feature.


Jointly developed by iflix and dentsu X and produced by Graph Studio, the campaign takes a comedic interpretation of iflix’s ‘obsession’ with customers and their personalized entertainment experiences and preferences. It’s the company’s very obsessive focus that underpinned the development of its Channels feature.


iflix’s TVC stars leading local celebrities and influencers from multiple countries across Southeast Asia, including Sazzy Falak, Zooey, Serena C and Darren Teh for Malaysia; Karylle Tatlonghari-Yuzon, JM Rodriguez and Cher Lui Pio for the Philippines; Note Panayanggool, Saranee Sanguanruang and Pongsuk Hiranprueck for Thailand; Saranga Dissasekara and Dinakshie Priyasad for Sri Lanka; Paing Phyoe Thu, Shar Htut Eaindra, Hsu Myat Noe Oo and Aung Ye Htike for Myanmar and Ashraf Sinclair for Indonesia.


The commercial was additionally filmed in each territory’s language of preference, reaffirming iflix’s commitment to localisation. The two-minute spot was shot in Kuala Lumpur, where iflix is headquartered and will be displayed on various channels including digital and OOH.
The campaign runs under the tagline “The Future of Channels is Here.” iflix Asia Marketing Director, Jason Monteiro said: “We are the first personalized entertainment service in our territories that gives customers complete control over their entertainment experience, and completely on their terms. As a brand first, we are launching an Asia-wide regional campaign that brings the evolved service to life - in local languages, with local celebrities and with Channels that showcase the region’s top local, regional and international entertainment brands. This is the future of Pay TV, and we are immensely grateful for the support of our talents, team and partners as we bring this vision to life.”
Now available to over one billion consumers across 22 territories throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming. Offering consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award winning programmes, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

  Comments - 0

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.

 

 

Add comment

Comments will be edited (grammar, spelling and slang) and authorized at the discretion of Daily Mirror online. The website also has the right not to publish selected comments.

Reply To:

Name - Reply Comment




Security Threats Faced by TNA Jaffna District MP Sumanthiran

Two days before the advent of the “Pilava” April New Year on April 12, C

Mannar Bishop Rayappu Joseph was the Voice of the Voiceless

The Easter Sunday bombings of April 21, 2019 and its consequences have caused

“I value my self-respect more than this crown” -Pushpika de Silva

Pushpika de Silva, the winner of the beauty pageant held in Sri Lanka to pick

What is in a meme?

As fun as memes are, what do they mean for our mental health? An expert has a

See Kapruka's top selling online shopping categories such as Toys, Grocery, Flowers, Birthday Cakes, Fruits, Chocolates, Clothing and Electronics. Also see Kapruka's unique online services such as Money Remittence,News, Courier/Delivery, Food Delivery and over 700 top brands. Also get products from Amazon & Ebay via Kapruka Gloabal Shop into Sri Lanka.